Responsibilities

• Develop and execute integrated, global brand and social marketing strategies that elevate brand perception, trust, and cultural relevance for Google Wallet and Google Pay.
• Lead end-to-end creative development and production for high-impact brand assets, social-first content, and key cultural moments.
• Direct creative, social, and influencer agency partners, architecting scalable creative activations that authentically demonstrate product utility in everyday lifestyle contexts.
• Partner with Product Marketing, PR, Legal, Business Development, Product/UX, and regional GTM teams to maintain global brand governance while enabling localized, culturally nuanced execution.
• Measure brand health and social engagement KPIs (e.g., brand lift, sentiment, share of voice), leveraging audience insights and social listening to continuously inform product roadmap and marketing strategy.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).

Preferred

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioural marketing data.
• Experience with marketing and sales operations, financial analytics, or other related analytical experience.
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.