Responsibilities

• Own Neato's brand presence across social. Full stop.
• LinkedIn (primary) — shape how our founders and executives show up here, turning real operator thinking into content that decision-makers can't ignore.
• Brand voice & positioning — define and protect how Neato sounds, looks, and feels across every touchpoint.
• Community & conversation — build relationships with brand-side decision-makers in spaces they actually spend time.
• Short-form video & emerging platforms (supporting) — extend Neato's reach through video, Instagram, YouTube Shorts, and wherever operators gather.
• Interviewing operators and founders internally, then turning raw thinking into sharp, publishable LinkedIn content
• Publishing 5–7 executive-level LinkedIn posts per week that sound like the people they come from
• Shaping Neato's POV on industry conversations in real time
• Engaging in comments and DMs with substance — no "great post!" energy
• Coordinating with Brand Marketing on PR amplification, case studies, and campaign moments
• Tracking what content attracts real operators vs. other marketers, and ruthlessly optimizing for the former
• Contributing to brand strategy beyond social — messaging frameworks, positioning docs, competitive narrative
• Brand Marketing builds the story. PR puts it in the press. You make sure the market hears it every single day and that every interaction reinforces who Neato is. You are Neato's brand engine on social.

Requirements

• Proven track record building brand presence on LinkedIn for a B2B company (show us the work)
• Experience managing executive or founder personal brands on social
• Strong writing instincts — tight, persuasive, operator-level tone (send us your best 3 posts)
• Strategic thinking about brand positioning, not just content tactics
• Independent execution. You don't need a content committee to ship.
• Have 3–7 years in brand marketing, social strategy, or a hybrid of both — ideally at a B2B company where the audience was senior and skeptical
• Have grown LinkedIn meaningfully, with proof — not just follower count, but engagement quality and the caliber of people paying attention
• Are comfortable shaping founder voice. You can sit with a CEO for 15 minutes and turn it into a week of content that sounds exactly like them.
• Have strong opinions about what good brand-building looks like and can defend them when challenged
• Move fast without sacrificing clarity or quality
• Are naturally plugged into the conversations that matter in your space
• Love building something from scratch more than maintaining something that already works

Preferred

• eCommerce, Amazon, or CPG industry experience
• MBA or formal marketing strategy background
• On-camera comfort and short-form video experience
• ABM or enterprise sales exposure (you understand pipeline, not just engagement)
• Experience building a brand or social function from zero