Responsibilities

• Develop and lead integrated brand and shopper marketing strategies that drive awareness, consideration, and conversion across channels.
• Translate brand positioning into retail-ready storytelling, ensuring consistency across in-store, digital, and experiential touchpoints.
• Partner closely with Sales to align on retailer priorities, shopper insights, and growth opportunities, and to support the Sales team’s work and meetings with brokers and buyers.
• Leverage data, insights, and market trends to inform shopper-centric campaigns and activations.
• Wire closely with Growth and Ecommerce teams to ensure relevant campaigns and brand messaging are being showcased in the right places, at the right times.
• Leverages AI as a core, daily tool to enhance strategic thinking, accelerate creative and retail execution, and drive efficient, high-quality output while maintaining strong judgment, accuracy, and brand integrity in a health-sensitive category.
• Own the strategic planning of retail marketing programs, specifically across retailer media networks, and support where possible to uplevel retailer promotions within owned and paid channels.
• Lead field marketing initiatives, ensuring strong execution and brand representation in key markets.
• Collaborate with internal and external partners to deliver best-in-class shopper experiences that drive conversion at the point of sale.
• Act as a key liaison between Marketing and Sales, ensuring alignment on priorities, messaging, and execution.