Brand Senior Manager at FanDuel | New York City, NY | $127K/yr – $159K/yr

FanDuel

Brand Senior Manager

New York City, NY (Hybrid)

$127K/yr – $159K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end campaign execution and cross-functional ownership to deliver aligned, data-informed marketing programs that resonate in the Canadian market.

Campaign planning and end-to-end execution across internal teams and external partners
Stakeholder alignment and performance-driven optimization to improve campaign effectiveness
Brand messaging and creative localization for Canada using first- and third-party insights

Job Description

Responsibilities

Lead end-to-end execution of campaigns and projects, owning planning processes, timelines, and workflows across internal teams and external partners
Drive alignment, ensure seamless execution, and support key stakeholder relationships, leveraging performance insights to optimize campaign effectiveness
Support development of brand strategy and campaign planning by analyzing consumer insights, brand positioning, and market trends using first- and third-party data
Contribute to development and localization of brand messaging and creative for the Canadian market
Manage end-to-end execution of marketing campaigns and projects, from planning through launch, across initiatives of varying complexity
Own and maintain the campaign planning calendar, coordinating timelines, milestones, and deliverables across internal teams and external partners
Collaborate with cross-functional teams to deliver integrated campaigns aligned with business objectives
Partner with external agencies and vendors to develop and execute high-quality, on-brand creative assets
Plan and manage workflows across in-house, freelance, and agency partners to ensure efficient and timely delivery
Establish and maintain clear processes, workflows, and documentation to support effective project execution

Requirements

Bachelor's degree
5 years of relevant experience working in a brand role
Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership
Creatively driven thinker, with the ability to incorporate data driven insights
Experience in building partnerships, and developing both internal and external relationships
Multi-channel campaign and partnership experience across traditional, digital/social across a local and national footprint
Expert knowledge of the gaming media landscape
Able to plan, organize, and prioritize multiple and simultaneous projects
Excellent communication skills, both written and verbal

Preferred

Strong knowledge of poker industry landscape
Experience localization of brand messaging for Canadian market

Benefits

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance)
401k with up to a 5% match
commuter benefits
pet insurance
and more - check out all our benefits here: FanDuel Total Rewards
Benefits differ across location, role, and level.

FanDuel

4.0 Glassdoor

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). Learn more about what we do at: https://www.fanduel.com/about https://twitter.com/FanDuel https://twitter.com/FDsportsbook https://twitter.com/FanDuelCasino https://www.facebook.com/fanduel/ https://www.instagram.com/fanduel/ https://instagram.com/FDsportsbook/ https://www.youtube.com/FanDuel

Founded in 2009

New York, NY, US

3.9K employees (498 in marketing)

www.fanduel.careers

72% recommend to a friend

83% CEO approval