Brand Representative - Dank By Definition

Buffalo, NY (Hybrid)

$50K/yr – $70K/yrEntry LevelFull time

Posted 2 weeks ago

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Job Summary

Own and execute field marketing initiatives for Dank By Definition across New York dispensaries, driving brand visibility, education, and sales through displays, events, training, and strong partner relationships.

  • Lead in-store activations and booth setups
  • Build relationships with dispensary staff and drive product knowledge and advocacy

Job Description

Responsibilities

  • Set up and maintain eye-catching displays in dispensaries to maximize visibility and sales.
  • Ensure that store requirements are met and our brand is prominently represented.
  • Act as the face of Dank By Definition, embodying our values and maintaining a positive brand image at all times.
  • Build strong relationships with dispensary staff and budtenders to enhance product knowledge and advocacy.
  • Conduct comprehensive market research to identify target demographics and market trends.
  • Use data-driven insights to develop and execute effective marketing strategies aimed at increasing brand awareness and sales.
  • Drive sales through effective product promotion and customer engagement strategies.
  • Conduct engaging and informative training sessions for dispensary staff to ensure they are well-versed in our products.
  • Plan and coordinate in-store activations to showcase our products and educate consumers.
  • Set up engaging booths and displays that attract attention and highlight product features.

Preferred

  • Bachelor’s degree in Marketing or a related field is preferred
  • Previous experience as a Brand Ambassador, Promoter, or a similar position is preferred
  • Experience creating engaging online content and a strong social media presence
  • An engaging, friendly disposition
  • Willingness to Travel
  • Valid New York Driver's License
  • Customer Service/Marketing Experience: Prior experience in customer service or marketing preferred

Benefits

  • Company parties
  • Opportunity for advancement
  • Training & development
  • Hybrid Office Setting: Enjoy the flexibility of a hybrid work environment.
  • Regular Social Events: Foster connections and camaraderie with your team.
  • On-the-Job Training: Expand your skills and knowledge through hands-on experience.
  • Lively Atmosphere: Thrive in a vibrant workplace where innovation is encouraged.
  • Growth Opportunities: We're committed to helping you advance your career in the industry.
Dank By Definition LLC logo

Dank By Definition LLC

We are a premium Cannabis Brand based in New York City.

New York, New York, USA
4 employees (1 in marketing)

Traffic Signals

Monthly Visitors
9K
Traffic Source Mix
Search
49.6%
Direct
23.8%
Referral
19.1%
Social
0.3%

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Team Size
1 (25% of company)
Marketing Roles Posted (Last 30 Days)
2