Senior Manager, Product Portfolio & Brand
USA (Remote)
Full-timeSenior level5+ years exp.
5 weeks ago
Brand & Product Marketing Manager
Irvine, CA (On-site)
$82K/yr – $110K/yrFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Description
Essential Functions:
- Executes brand and product marketing strategies involving market research and analyses, preparing marketing materials, and evaluating marketing budgets for assigned products, product categories, or business entities.
- Drives revenue, profitability, business growth as measured by active, new and restart users, share of wallet and lifetime value objectives.
- Partners with cross-functional teams to execute approved plans/projects.
- Aligns cross-functional teams and contributors around approved plans/projects and facilitate success by keeping plans on track and in focus.
- Assists with Executive Stand-up Meeting presentation and follow-up.
- Provides monthly business report covering performance versus forecast and progress on approved initiatives.
- Assists in and responsible for the development and implementation of brand marketing plans and activities.
- Launches and manages campaigns across various channels.
- Maintains brand messaging and claims document.
- Increases marketing communication effectiveness and minimizes acquisition costs.
- Develops customer-facing content and digital journeys.
- Executes activity plans to drive awareness, engagement, and purchases.
- Functions as a go-to subject matter expert on products and services in the assigned category and any gaps or opportunities in our product mix.
- Manages product roadmap, assisting in development of stage gate proposals and updates.
- Assists and leads in the development and launch of new products, ensuring alignment with brand strategy and customer needs and requirements.
- Assists in sustaining the development of existing products, ensuring any changes are reflected in all aspects of the operation (e.g., internal documentation, customer communication, etc.).
- Works closely with product development teams to ensure product features and benefits align with brand values and messaging
- Manages and prioritizes incoming product concepts, ideas, applications, and initiatives, identifying relevant new product opportunities.
- Prepares monthly/quarterly and annual forecast models, as well as reporting on key performance indicators.
- Oversees the planning and execution of brand events, such as product launches, trade shows, and educational events.
- Works with cross functional teams to coordinate logistics and manage event details to ensure successful execution.
- Conducts competitive product analysis and market research to understand consumer behavior and professional audience preferences.
- Applies consumer insights and market intelligence to develop approaches to link a brand identity to the company and its products.
- Gathers and analyzes consumer feedback to inform brand strategies and product improvements.
- Tracks competitor activities and market trends to support brand decision-making and strategy adjustments.
- Monitors and tracks marketing expenses, ensuring expenditures are within budget and aligned with strategic priorities.
- Tracks and reports on projected and realized return on investment (ROI) for new products, marketing initiatives, and other programs, partnering with Finance to report on the actual ROI.
- Supports quarterly and annual forecasting exercises for the organization with insights into data and reporting on macro and micro market trends.
- Prepares reports on brand performance metrics.
- Analyzes data to provide insights and recommendations.
- Performs strategic reviews related to brand strategy and product development.
- Performs other related duties and projects as business needs require at direction of management.
Education and Experience:
- Bachelor’s degree in Marketing or related field required.
- Minimum three (3) years of related experience.
- Previous management level experience, preferred.
- Prior science/technical, medical device, healthcare/dental background, preferred.
Pay Range: $82,000.00 - 110,000.00/yr
Prismatik
Prismatik enables SMB brands and digital retailers to activate their imagery, curate their product lines, and compete more effectively against the large retailers that dominate 70%+ of the digital marketplace.
