Senior Manager, Product Portfolio & Brand
USA (Remote)
Full-timeSenior level5+ years exp.
5 weeks ago
Brand & Product Marketing Manager
Irvine, CA (On-site)
$82K/yr – $110K/yrFull time
Posted 3 months ago
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Job Description
Essential Functions:
- Executes brand and product marketing strategies involving market research and analyses, preparing marketing materials, and evaluating marketing budgets for assigned products, product categories, or business entities.
- Drives revenue, profitability, business growth as measured by active, new and restart users, share of wallet and lifetime value objectives.
- Partners with cross-functional teams to execute approved plans/projects.
- Aligns cross-functional teams and contributors around approved plans/projects and facilitate success by keeping plans on track and in focus.
- Assists with Executive Stand-up Meeting presentation and follow-up.
- Provides monthly business report covering performance versus forecast and progress on approved initiatives.
- Assists in and responsible for the development and implementation of brand marketing plans and activities.
- Launches and manages campaigns across various channels.
- Maintains brand messaging and claims document.
- Increases marketing communication effectiveness and minimizes acquisition costs.
- Develops customer-facing content and digital journeys.
- Executes activity plans to drive awareness, engagement, and purchases.
- Functions as a go-to subject matter expert on products and services in the assigned category and any gaps or opportunities in our product mix.
- Manages product roadmap, assisting in development of stage gate proposals and updates.
- Assists and leads in the development and launch of new products, ensuring alignment with brand strategy and customer needs and requirements.
- Assists in sustaining the development of existing products, ensuring any changes are reflected in all aspects of the operation (e.g., internal documentation, customer communication, etc.).
- Works closely with product development teams to ensure product features and benefits align with brand values and messaging
- Manages and prioritizes incoming product concepts, ideas, applications, and initiatives, identifying relevant new product opportunities.
- Prepares monthly/quarterly and annual forecast models, as well as reporting on key performance indicators.
- Oversees the planning and execution of brand events, such as product launches, trade shows, and educational events.
- Works with cross functional teams to coordinate logistics and manage event details to ensure successful execution.
- Conducts competitive product analysis and market research to understand consumer behavior and professional audience preferences.
- Applies consumer insights and market intelligence to develop approaches to link a brand identity to the company and its products.
- Gathers and analyzes consumer feedback to inform brand strategies and product improvements.
- Tracks competitor activities and market trends to support brand decision-making and strategy adjustments.
- Monitors and tracks marketing expenses, ensuring expenditures are within budget and aligned with strategic priorities.
- Tracks and reports on projected and realized return on investment (ROI) for new products, marketing initiatives, and other programs, partnering with Finance to report on the actual ROI.
- Supports quarterly and annual forecasting exercises for the organization with insights into data and reporting on macro and micro market trends.
- Prepares reports on brand performance metrics.
- Analyzes data to provide insights and recommendations.
- Performs strategic reviews related to brand strategy and product development.
- Performs other related duties and projects as business needs require at direction of management.
- Bachelor’s degree in Marketing or related field required.
- Minimum three (3) years of related experience.
- Previous management level experience, preferred.
- Prior science/technical, medical device, healthcare/dental background, preferred.
Glidewell Dental
Glidewell Dental's mission is to drive down restorative costs and expand patient access to affordable dentistry. Glidewell Dental offers dental products and services in partnership with dentists, dental laboratories and manufacturers to promote and restore clinical health. One of the largest dental labs in the world and a medical device manufacturer, the company operates from four locations worldwide. Glidewell Dental is a dental industry leader thanks to its innovative dental technology, resourceful R&D department, and dedication to providing free clinical and technical education to promote dental industry growth. As new advancements continue to redefine dental technology, Glidewell Dental remains dedicated to improved CAD/CAM processes and development. The lab has made great strides in case-to-case consistency using this technology, which allows digital impressions to be sent electronically, reducing costs and improving turnaround time.
