Responsibilities

• Set the strategic direction for the brand.
• Lead the brand's long-term vision, growth strategy, and annual business plan, translating enterprise priorities into actions that boost brand performance, franchisee outcomes, and market relevance.
• Drive organizational alignment and performance with planning, budgeting, forecasting, and metrics-driven oversight to accelerate execution.
• Lead franchise operations and field support to improve system-wide performance, studio profitability, and franchisee engagement.
• Champion education, training, and technique by overseeing onboarding, instructor development, certification, and continuing education with a consistent brand experience.
• Grow the brand and customer experience through brand marketing, member acquisition, retention, and loyalty across studios and digital touchpoints.
• Own business performance with full accountability for P&L, budgeting, forecasting, resource allocation, and data-driven decision making.
• Partner across the enterprise by coordinating with marketing, finance, legal, HR, technology, compliance, and development to hit goals and support franchisee success.

Requirements

• 12–15+ years of progressive executive leadership experience in franchise, fitness, retail, hospitality, consumer services, or other multi-unit operating environments.
• Demonstrated success leading large-scale business operations with full P&L responsibility and consistently delivering growth, profitability, and operational performance.
• Experience developing and executing strategic plans, leading organizational change, and building high-performing teams.
• Strong background in operations management, business planning, forecasting, and cross-functional leadership.
• Franchise leadership experience is strongly preferred.
• Experience in fitness, wellness, boutique fitness, membership-based, or premium service brands is highly desirable.
• Bachelor’s degree required; MBA or other advanced business degree preferred.

Preferred

• MBA or other advanced business degree preferred
• Franchise leadership experience strongly preferred

Benefits

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Flexible Friday's between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more