Own end-to-end brand launches and emerging-brand partnerships across markets, coordinating GTM, campaigns, and launch experiences while optimizing performance.

• Growth/Portfolio: Identify and onboard emerging and celebrity brands, lead launch readiness planning and onboarding across key markets.
• GTM & Campaigns: Own go-to-market strategies and cross-functional campaigns to drive early traction.
• Performance & Optimization: Monitor launch metrics and provide actionable insights to improve acquisition, activation, and retention.