Responsibilities

• Prove Potential Sources of Growth Strategy & Holistic Brand Leadership
• Renovate LA VICTORIA® and explore DONA MARIA® portfolio expansion by delivering a cohesive, consumer-led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in-market execution
• Develops the annual and multi-year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans
• Develop club product items
• Drive gross margin improvement across CHI-CHI’s® and Import brands by identifying and executing COGS optimization opportunities, strategically reallocating trade spend toward high velocity SKU’s, and leading portfolio simplification initiatives that reduce complexity and eliminate underperforming items without compromising distribution breadth
• Sustain and defend distribution by maintaining strong customer sell-in support, ensuring planogram compliance, and managing the import brand portfolio with a rationalized, focused assortment that simplifies execution for retail partners while protecting shelf presence for priority SKU’s
• Manages the LA VICTORIA®, DONA MARIA®, CHI-CHI’s® and All Other Imports P&L, including forecasting, pricing, promotional strategy, A&P investment, and gross margin delivery
• Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth
• Strong financial and consumer research data understanding, make decisions based on data
• Lead close-in innovation and renovation to fuel near-term growth while strengthening brand equity