Responsibilities

• Developing, managing and evaluating integrated marketing campaigns that advance Carolina’s institutional priorities, strengthen the University’s brand and engage priority audiences.
• Move campaigns from insight and strategy through creative development, activation, execution and measurement.
• Provide experienced marketing counsel to campus partners as needed.
• Develop campaign strategies, briefs, channel plans, timelines, budgets and measurement frameworks; coordinate cross-functional teams and external partners; ensure campaigns are executed cohesively across paid, owned and earned channels.
• Ideation and execution of brand activations that bring Carolina’s brand campaigns to life through experiences, events, partnerships, content opportunities and other audience-facing moments.
• Identify opportunities to extend campaign platforms beyond traditional advertising, develop activation concepts, coordinate production and partners, and evaluate results to inform future work.

Requirements

• Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
• Demonstrated experience developing and managing integrated marketing campaigns from strategy and concept development through execution, optimization and measurement.
• Ability to translate institutional goals, audience insights and brand strategy into clear campaign strategies, creative briefs, activation concepts, channel plans and actionable work.
• Strong understanding of the full marketing mix across paid, owned and earned channels, including digital, social, content, experiential and partnership-based marketing.
• Demonstrated ability to lead complex campaigns and coordinate cross-functional teams, creative resources, vendors, agencies and other partners.
• Strong creative and strategic thinking skills, including the ability to ideate compelling brand activations and translate concepts into executable plans.
• Exceptional project management, organization, prioritization and problem-solving skills, with the ability to manage multiple concurrent campaigns and deadlines.
• Ability to establish campaign objectives, key performance indicators and measurement approaches; analyze results; and use data and audience insights to recommend optimization and future strategy.
• Excellent verbal and written communication skills and the ability to present recommendations, facilitate discussions and build productive relationships with senior leaders and a wide range of stakeholders.
• Ability to provide strategic marketing counsel, manage expectations, identify risks and opportunities, and exercise sound judgment in a complex, decentralized organization.

Preferred

• Five or more years of progressively responsible experience in integrated marketing, brand management, advertising, communications or a related discipline.
• Experience leading multi-channel brand or institutional campaigns, preferably within higher education, health care, nonprofit, government or another complex organization.
• Experience developing and executing experiential marketing, brand activations, events, partnerships, pop-up experiences or other audience-facing campaign extensions.
• Experience managing external agencies, creative partners, vendors and production resources, including budgets, scopes of work and deliverables.
• Experience managing a portfolio of internal clients, campus partners, organizational accounts or complex stakeholder groups.
• Experience with project management systems, digital marketing platforms, campaign analytics and reporting tools.
• Familiarity with the opportunities and challenges of marketing for a large public research university.

Benefits

• UNC-Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.