Brand Marketing Strategist

Minneapolis, MN (Hybrid)

$78K/yr – $80K/yrMid Level4+ years expFull time

Posted 12 hrs ago

Job Description

Responsibilities

  • Brand Stewardship and Support 55%
  • - Communicates brand policies and standards and suggests updates as technology evolves
  • - Provide day-to-day management of brand trademarks and related assets, including management of brand email and inquiries, brand audits and compliance reviews
  • - Counsels units on brand policies and standards in collaboration with brand manager; serves on UMN sign committee
  • - Assists with developing relevant marketing and brand management trainings and resources
  • - Assists with and maintains brand management programs
  • - Assists with developing marketing plans and presentations on brand and marketing initiatives
  • - Supports and assists Senior Account Services Director and Senior Brand Strategist on key marketing initiatives
  • - Maintains a commitment to the University’s goals that encourage equity and diversity
  • Project Management 30%

Requirements

  • BA/BS degree in communications, journalism, marketing, art or related field
  • Four years of professional marketing communications experience, including managing brand systems and marketing communications projects
  • Proven ability to apply brand principles and standards across marketing channels
  • Strong verbal/written communication skills
  • Ability to manage multiple projects in a collaborative, deadline‑driven environment.
  • Strong interpersonal skills and a demonstrated ability to work effectively with diverse partners and perspectives.
  • Outstanding project management skills and decision-making
  • Demonstrated ability to work effectively in informal and formal teams with individuals from diverse communities and cultures
  • Ability to facilitate work of various departments to accomplish common goals
  • Very detail-oriented

Benefits

  • - Competitive wages, paid holidays, and generous time off
  • - Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
  • - Low-cost medical, dental, and pharmacy plans
  • - Healthcare and dependent care flexible spending accounts
  • - University HSA contributions
  • - Disability and employer-paid life insurance
  • - Employee wellbeing program
  • - Excellent retirement plans with employer contribution
  • - Public Service Loan Forgiveness (PSLF) opportunity
  • - Financial counseling services
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University of Minnesota

One of the nation’s largest schools, the University of Minnesota offers baccalaureate, master’s, and doctoral degrees in virtually every field—from medicine to business, law to liberal arts, and science and engineering to architecture. The University of Minnesota system is made up of five campuses in Minnesota including Crookston, Duluth, Morris, Rochester, and the Twin Cities (Minneapolis/St. Paul). University of Minnesota Extension provides outreach and education services to Minnesota's communities through science-based knowledge, expertise and training.The University of Minnesota was recognized by Forbes in 2018 in the Best Employer, Best Employer for Diversity, and Best Employer for New Grads categories.

Founded in 2007
Minnesota, USA
28K employees (535 in marketing)

Salaries

Posted range

$78K/yr – $80K/yr

Taken straight from the job posting.

See all University of Minnesota salaries

Funding

Total Funding
$97.1M
Last Raise
$25K
Grant, 2 years ago

Funding History

  • Dec 2023
    Grant • $25K
  • May 2023
    Grant • $20M
  • Apr 2023
    Grant • $10M

Traffic Signals

Monthly Visitors
8.9M
Monthly Google Ads Budget
$782.6K
Traffic Source Mix
Search
45%
Direct
47.8%
Referral
6.1%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~28K

Recent News

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Brand Marketing Strategist

University of Minnesota · Minneapolis, MN · Hybrid