Responsibilities

• Manage marketing programming and creative asset development across licensed brands and retail partners including Amazon, Nordstrom, DSW, Macy's, VC.com, Dillard's, HSN, QVC, Belk, and others
• Serve as a primary point of contact for retail partner marketing needs, responding to incoming requests and helping secure marketing opportunities tied to seasonal launches and key initiatives
• Support brand awareness and sales through coordinated marketing activations and campaigns
• Own internal creative briefing processes using Adobe Workfront and manage external briefs with license partners
• Ensure on-brand asset development is delivered on time across formats, including:
• Brand imagery
• Email marketing assets
• Web and brand-page content
• Paid media assets and A+ content
• In-store signage and stockroom materials
• Distribute final, approved assets to retail partners following each partner's submission requirements
• Develop detailed shot lists for internal and external photoshoots supporting seasonal launches and wholesale programs
• Collaborate with cross-functional partners (creative, sales, merchandising, digital operations, and planning) to ensure product stories are fully covered
• Confirm asset specifications with retail partners and represent brand marketing on set as needed
• Create and manage master campaign credit documents for external photoshoots
• Manage marketing logistics and vendor communications for seasonal markets, including:
• Showroom artwork updates and visual displays
• Digital invites
• Model coordination and on-site support
• Floral orders and presentation details
• Support seasonal tradeshows by coordinating