Responsibilities

• Brand Strategy & Campaign Development
• - Support the development and execution of global marketing strategies for Purple Label, RLX and RRL, alignedwith brand vision and business priorities
• - Translate Design and Merchandising direction into clear seasonal storytelling frameworks, campaign concepts, and activation plans
• - Ensure distinct and differentiated brand positioning across Purple Label (luxury, craftsmanship, heritage),RLX (performance, innovation, sport) and RRL (authentic American heritage, craftsmanship, rugged utility)
• - Contribute to the development of consumer segmentation, targeting, and messaging strategies to drive relevance and growth
• - Partner with Global Strategy and Insights teams to integrate consumer, cultural, and competitive intelligence into marketing plans
• Global Campaign Execution
• - Lead end-to-end development and execution of seasonal campaigns, from brief through launch and recap
• - Ensure Purple Label, RLX and RRL are effectively represented across key brand platforms, including global campaigns, shows, sports partnerships, retail activations, and editorial moments
• - Partner with regional and channel teams (Digital, Social, PR, Paid Media, Retail, Wholesale, Experiential) to ensure consistent and elevated execution across all touchpoints

Requirements

• 6–8+ years of experience in global brand marketing, preferably within luxury, fashion or lifestyle sectors
• Strong understanding of brand-building across multiple consumer segments
• Experience developing and executing integrated 360° marketing campaigns across global markets
• Demonstrated ability to translate strategy into execution in a fast-paced, matrixed organization
• Strong storytelling instincts with an appreciation for craftsmanship, innovation, and cultural relevance
• Experience working across digital, social, content, and media ecosystems
• Excellent communication and presentation skills, with experience preparing materials for senior leadership
• Highly organized with strong project management capabilities and attention to detail
• Collaborative, proactive, and solutions-oriented approach
• Genuine understanding of and appreciation for the Ralph Lauren brand and its menswear categories