Responsibilities

• Brand strategy & positioning
• Help define and evolve Courtyard’s brand strategy, positioning, messaging and narrative.
• Develop frameworks that strengthen brand consistency across every customer touchpoint.
• Translate business objectives into brand initiatives that drive awareness, consideration and affinity.
• Help establish Courtyard as the category-defining leader in Entertainment Shopping.
• Campaign Development
• Lead integrated brand campaigns from concept through execution.
• Build tentpole marketing moments around major launches, partnerships, cultural events and new categories.
• Develop campaign briefs and partner closely with Creative, Product Marketing, Social, CRM, Community and Partnerships.
• Ensure campaigns are measurable and connected to business outcomes.
• Culture & Storytelling
• Identify cultural moments, trends and opportunities that can help Courtyard break through.
• Develop programs that create conversation and increase earned attention.
• Help shape how Courtyard participates in sports, entertainment, gaming, collectibles and broader consumer culture.
• Partnerships & Experiences
• Help bring brand campaigns to life through creators, events, media, and community programs.
• Evaluate opportunities through both brand impact and business value.
• Brand Operations
• Build annual and quarterly brand marketing roadmaps.
• Manage agency relationships, freelancers and production partners when needed.

Requirements

• 6-10+ years of experience in brand marketing, product marketing, or integrated marketing.
• Experience building campaigns for consumer-facing brands.
• Strong strategic thinking paired with exceptional execution skills.
• Comfortable moving between high-level planning and day-to-day operational work.
• Excellent project management and cross-functional leadership abilities.
• Strong creative instinct and storytelling skills.
• Experience working with creators, partnerships, and PR.

Preferred

• Experience in high-growth consumer businesses, sports, entertainment, or gaming is highly preferred.

Benefits

• A dynamic and engaging environment focused on fostering real growth and innovation
• Opportunities to create amazing products that our customers truly love and value
• Comprehensive health insurance packages with dependent coverage
• Competitive salary with ample opportunities for career advancement and development
• Enjoy the flexibility of a fully remote work environment
• 401(k) plan with a 4% employer match to help you plan for the future
• $100 monthly dogfooding stipend to support trying out our products firsthand
• Access to employee wellness programs designed to support your overall well-being