Responsibilities

• Lead development and execution of annual brand and product marketing plans aligned to business priorities
• Own the marketing calendar, ensuring alignment of campaigns, product launches, and channel activity
• Maintain brand positioning, messaging frameworks, and standards across all touchpoints
• Lead product marketing and go-to-market efforts, including positioning, messaging, and launch execution
• Partner cross-functionally with Product, Sales, eCommerce, Creative, and Analytics to deliver integrated campaigns
• Oversee content strategy and organic social planning, including development, publishing, and performance
• Guide creative development through briefs and direction to internal teams and agency partners
• Manage team, agency relationships, and budget to deliver against key marketing priorities

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 7+ years of experience in brand marketing, product marketing, campaign planning, or integrated marketing (agency experience a plus)
• Experience building annual marketing plans and managing cross-functional campaign execution
• Experience supporting product launches and developing product messaging across channels
• Strong understanding of brand positioning, messaging consistency, and brand governance
• Experience developing creative briefs and guiding agency or partner execution
• Experience managing content planning and organic social strategy preferred

Preferred

• agency experience a plus

Benefits

• Major benefits include medical, vision and dental, Life and Disability coverage.
• Other benefits included: 401K, Tuition reimbursement, Employee Assistance Program, Flexible Spending Accounts, and many others.