Responsibilities

• Foodservice Brand & Campaign Execution
• Support development and execution of branded foodservice marketing campaigns for poultry and prepared foods, including seasonal programs, operator solutions, and product launches.
• Translate brand strategy into clear, actionable programs that address operator needs such as ease of preparation, menu versatility, labor savings, and profitability.
• Manage execution of marketing plans across key foodservice channels (Independent Commercial Restaurants, Convenience, K-12)
• Ensure all marketing materials align with brand standards while remaining practical and relevant for foodservice operators.
• Operator Solutions & Customer Marketing
• Lead development of operator‑focused solutions including selling tools, menu concepts, merchandising, and promotional materials.
• Partner with Sales and Business Unit teams to create customer‑specific programs that support sell‑in, menu placement, and volume growth.
• Lead and execute targeted national foodservice trade shows.
• Work cross‑functionally with Culinary, Digital, and Operations to bring operator‑ready solutions to market.
• Agency & Project Management
• Manage day‑to‑day agency relationships for assigned projects, including creative development, timelines, and deliverables.
• Brief agencies on campaign objectives and ensure on‑time, on‑budget execution.
• Coordinate multiple projects simultaneously, balancing timelines, scope, and budget priorities.
• Manage assigned marketing budgets and track spend against plan.
• Insights, Measurement & Optimization
• Use market data, operator insights, and performance metrics to inform campaign execution and optimize programs.
• Partner with digital and agency teams to evaluate program effectiveness and identify opportunities for improvement.
• Support continuous improvement of marketing ROI through test‑and‑learn approaches.
• Collaboration & Team Support
• Partner closely with Brand, Digital, Business Unit and Sales teams to ensure integrated execution.
• Provide guidance and support to junior team members as needed.
• Demonstrate flexibility and responsiveness to unplanned customer or sales requests in a fast‑paced environment.