Director of Brand & Design
Alpha Lion
Austin, TX (Remote)
$140K/yr - $180K/yrIn-houseFull-timeDirector/executive6+ years exp.
3 hrs ago
Brand Marketing Manager
Springdale, AR (On-site)
Salary Not AvailableMid Level4+ years expFull time
Posted 2 months ago
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Job Summary
Own operator‑facing foodservice activation by turning brand strategy into practical campaigns, tools, and trade‑show programs that move sell‑in and volume across restaurants, convenience, and schools.
- Operator‑first campaigns: translate strategy into selling tools, menu concepts, merchandising, and promos
- Channel execution and shows: manage programs across major foodservice channels and lead national trade shows
- Agency & ROI: oversee creative partners, budgets, timelines, and test‑and‑learn optimization
Job Description
Responsibilities
- Foodservice Brand & Campaign Execution: Support development and execution of branded foodservice marketing campaigns for poultry and prepared foods, including seasonal programs, operator solutions, and product launches.
- Translate brand strategy into actionable programs addressing operator needs such as ease of preparation, menu versatility, labor savings, and profitability.
- Manage execution of marketing plans across key foodservice channels (Independent Commercial Restaurants, Convenience, K-12).
- Ensure all marketing materials align with brand standards while remaining practical and relevant for foodservice operators.
- Operator Solutions & Customer Marketing: Lead development of operator‑focused solutions including selling tools, menu concepts, merchandising, and promotional materials.
- Partner with Sales and Business Unit teams to create customer‑specific programs that support sell‑in, menu placement, and volume growth.
- Lead and execute targeted national foodservice trade shows.
- Work cross‑functionally with Culinary, Digital, and Operations to bring operator‑ready solutions to market.
- Agency & Project Management: Manage day‑to‑day agency relationships for assigned projects, including creative development, timelines, and deliverables.
- Brief agencies on campaign objectives and ensure on‑time, on‑budget execution.
- Coordinate multiple projects simultaneously, balancing timelines, scope, and budget priorities.
- Use market data, operator insights, and performance metrics to inform campaign execution and optimize programs.
- Partner with digital and agency teams to evaluate program effectiveness and identify opportunities for improvement.
- Support continuous improvement of marketing ROI through test‑and‑learn approaches.
- Partner closely with Brand, Digital, Business Unit and Sales teams to ensure integrated execution.
- Provide guidance and support to junior team members as needed.
- Demonstrate flexibility and responsiveness to unplanned customer or sales requests in a fast‑paced environment.
Tyson Foods
The story of Tyson Foods is rooted in hard work, humility and purpose. We are a world-class food company and recognized leader in protein. Our mission is to bring high-quality food to every table in the world, safely, sustainably and affordably, now and for future generations.
