Responsibilities

• 1. Lead U.S. Brand Marketing Strategy\n\nTake ownership of the brand's overall marketing strategy in the U.S., including social media, influencer marketing, and events. Lead the local team to ensure consistent brand messaging and measurable growth in awareness and market share.
• 2. Oversee KOL & Influencer Partnerships\n\nLead the identification, negotiation, and management of KOL partnerships. Guide the team in building long-term relationships with creators who align with the brand's identity, driving authentic content and measurable conversions.
• 3. Drive Event Marketing & Brand Activations\n\nPlan and execute consumer and industry-facing events, trade shows, and brand activations across the U.S. From concept to execution, ensure high-impact brand exposure and engagement.
• 4. Bridge U.S. and China Teams\n\nServe as the primary point of contact between the U.S. marketing team and China headquarters. Ensure strategic alignment, clear communication, and smooth collaboration across time zones.

Requirements

• 3+ years of brand marketing experience, with a proven track record of leading U.S.-based teams and driving results.
• Strong understanding of e-commerce and digital marketing metrics, with the ability to translate data into actionable strategies.
• Excellent cross-cultural communication and leadership skills—comfortable working independently while coordinating with a global team.
• Experience in the home furnishings or lifestyle industry is highly preferred.
• Strategic mindset with a hands-on approach to execution.