Responsibilities

• Develop, implement, and execute the marketing strategy to position Tinder in the US
• Work closely with Consumer Insights and Analytics, pre, and post-campaigns, to establish goals and report/track progress against business metrics, connect KPIs to business impact, and optimize budget and channel mix in-flight
• Work cross-functionally and establish relationships with PR, Business Development, Social Media, Media, Partnerships, and Product to strengthen ideas and creativity and build well-rounded and effective campaigns; proactively manage cross-functional dependencies and serve as the primary marketing lead for assigned initiatives, balancing input from Brand, Media, PMM, Comms, and Legal
• Plan and implement innovative ideas to promote Tinder’s brand and achieve campaign metrics
• Support in leading creative agency relationships, providing structured creative direction — leading with conceptual and strategic alignment before execution detail; align the overall communication strategy with key partners
• Be fully knowledgeable on the Gen Z audience, pop culture and stay current on the cultural calendar within the US
• Set, communicate, and maintain timelines, budgets, and priorities on every project; own project plans end-to-end and proactively manage up on milestones, roadblocks, and leadership decision points — proactively keeping stakeholders informed
• Monitor market trends both within the dating category as well as outside to generate insights for the localization of the Tinder brand narrative
• Own and develop creative marketing briefs — clearly defining the user problem, objectives, and channel mix in partnership with PMM and Strategy team before moving to execution
• Demonstrate deep channel expertise across key digital and social platforms (e.g., TikTok, YouTube) to guide creative strategy and inform campaign decisions

Requirements

• Bachelor’s degree (business, communications, advertising, media, or related field preferred)
• 5+ years of proven experience with brand strategy
• Experience working with small and large agencies, from leading briefs to 360 execution and delivery
• Strong business analytical skills, experience setting critical metrics for campaigns, and used to working with data and delivering vital insights/analysis; ability to connect campaign KPIs to business impact and optimize in-flight
• Innovative mind with a highly developed curiosity to try and test new things — excellent project management skills and execution abilities
• Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in a team environment
• Thrive in a fast-paced environment, and high comfort level with ambiguity, and adapting to change
• Organized, attentive to detail, and proactively takes initiative
• Outstanding verbal and written communication skills, including the ability to present confidently to leadership
• Deep familiarity with digital and social platforms, including platform-specific creative best practices (e.g., TikTok, YouTube, Instagram)

Preferred

• Bachelor’s degree (business, communications, advertising, media, or related field preferred)
• 5+ years of proven experience with brand strategy
• Experience working with small and large agencies, from leading briefs to 360 execution and delivery
• Strong business analytical skills, experience setting critical metrics for campaigns, and used to working with data and delivering vital insights/analysis; ability to connect campaign KPIs to business impact and optimize in-flight
• Innovative mind with a highly developed curiosity to try and test new things — excellent project management skills and execution abilities
• Strong interpersonal skills, ability to form and maintain enduring professional relationships, and work well in a team environment
• Thrive in a fast-paced environment, and high comfort level with ambiguity, and adapting to change
• Organized, attentive to detail, and proactively takes initiative
• Outstanding verbal and written communication skills, including the ability to present confidently to leadership
• Deep familiarity with digital and social platforms, including platform-specific creative best practices (e.g., TikTok, YouTube, Instagram)

Benefits

• Unlimited PTO (with no waiting period), 10 annual Wellness Days
• Time off to volunteer and charitable donations matched up to $15,000 annually
• Comprehensive health, vision, and dental coverage
• 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
• 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
• Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
• Investment in your wellness: access to mental health support via Modern Health, BetterHelp, and Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
• Free subscription to Tinder Gold
• $115,000 - $128,000 a year