Brand Marketing Manager, Threads

Los Angeles, CA (On-site)

$152K/yr – $213K/yrSenior Level8+ years expFull time

Posted 7 days ago

Job Summary

Own the Threads brand from strategy to execution, leading integrated campaigns, cross-functional alignment, and measurement to drive growth and brand health.

  • Own brand strategy and campaign development
  • Lead cross-functional collaboration
  • Measure brand impact and optimize in-flight campaigns

Job Description

Responsibilities

  • Develop and drive the brand marketing strategy for Threads, including positioning, messaging frameworks, and campaign platforms that support user growth and engagement
  • Lead integrated brand campaigns from creative brief through execution, partnering with creative, media, and agency teams to deliver compelling work across paid, owned, and earned channels
  • Identify cultural moments and platform behaviors that create opportunities for Threads to show up authentically and drive brand relevance
  • Collaborate with product marketing, communications, and design teams to ensure brand consistency across all consumer touchpoints and product surfaces
  • Define campaign measurement frameworks and analyze performance data to assess brand health, optimize in-flight campaigns, and inform future strategy
  • Contribute to the long-term brand vision for Threads by synthesizing audience insights, competitive landscape analysis, and platform trends into actionable strategic recommendations
  • Manage relationships with external creative and media agencies, providing clear direction and holding partners accountable to brand standards and business outcomes
  • Align cross-functional stakeholders — including product, policy, and partnerships teams — around brand priorities and campaign plans through structured communication and planning processes
  • Coach peers on brand strategy best practices and champion a rigorous, insight-driven approach to creative development across the broader marketing organization

Requirements

  • 8+ years of experience in brand marketing, including developing and executing integrated campaigns across digital and traditional channels
  • Experience owning brand strategy and campaign development for a consumer-facing product or platform, from positioning through creative execution
  • Experience using audience research, brand tracking data, and campaign analytics to inform strategy and measure brand impact
  • Experience collaborating with cross-functional teams including product, creative, communications, and external agencies to deliver large-scale marketing programs
  • Experience managing multiple concurrent campaigns and workstreams, prioritizing based on business impact and strategic alignment

Preferred

  • Experience using AI-powered tools to accelerate creative development, audience segmentation, or campaign personalization
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  • Experience marketing a social media, messaging, or content platform with a focus on community growth and cultural relevance
  • Track record of building brand presence for an emerging or rapidly scaling consumer product in a competitive landscape
  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
  • Demonstrated ability to translate platform-specific behaviors and creator ecosystems into brand narratives that drive mainstream awareness
  • Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
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Founded in 2004
Menlo Park, CA, US
132K employees (40,751 in marketing)

Salaries

Posted range

$152K/yr – $213K/yr

Taken straight from the job posting.

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Brand Marketing Manager, Threads

Meta · Los Angeles, CA · On-site