Responsibilities

• Leadership & Vision - Define and lead a multi-year social media vision and strategy aligned to overarching business objectives , brand positioning, and revenue growth targets.
• Leadership & Vision - Build, mentor, and scale a high-performing social team with clear performance expectations, development plans, and measurable outcomes.
• Leadership & Vision - Serve as the executive subject matter expert on social trends, platform evolution, and digital culture, advising senior leadership on risks and opportunities.
• Growth & Demand Generation - Architect and execute data-driven social strategies that drive measurable impact across brand awareness, engagement, lead generation, and customer retention.
• Growth & Demand Generation - Partner with Performance Marketing to align organic and paid social strategies, optimizing full-funnel impact and ROI.
• Growth & Demand Generation - Establish KPI frameworks and attribution models to quantify social’s contribution to pipeline, revenue, and customer lifetime value.
• Content & Brand Strategy - Oversee development of differentiated, insight-led content strategies tailored to platform behavior and audience segmentation.
• Content & Brand Strategy - Ensure all social storytelling reinforces brand positioning, strengthens thought leadership, and supports integrated marketing campaigns.
• Content & Brand Strategy - Identify whitespace opportunities and emerging platforms to expand reach and maintain competitive advantage .
• Community Intelligence & Reputation Management - Own the development and governance of community standards and internal social policies to protect brand integrity and ensure scalable engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field required
• 7+ years of progressive social media experience, including 2+ years leading a team
• Proven track record of developing and executing multi-channel social strategies that drive measurable business growth
• Experience using enterprise-level social listening and management platforms (e.g., Sprinklr)

Preferred

• Demonstrated success scaling brand presence across emerging platforms
• Strong analytical background with ability to translate data into strategic recommendations for executive leadership

Benefits

• Robust health, dental and vision insurance plans
• Generous 401 (K) savings plan
• Education assistance
• On-site wellness, fitness center, food, and coffee service · And many more, check out our benefits site HERE .
• Milwaukee Tool is an equal opportunity employer.