Brand Marketing Manager - RTD

Responsibilities

• As Brand Marketing Manager, Ready-to-Drink, you will help shape the strategy and growth of a high-impact brand.
• Partnering with senior marketing leaders, cross-functional teams, and agency partners, you will transform consumer, customer, channel, and competitive insights into integrated plans that strengthen brand equity and improve performance.
• You will lead the annual business review, influence brand planning, and guide the development of advertising, media, partnerships, commerce programs, and brand activations.
• You will steward the Brand Universe, creative platform, communications strategy, and consumer experience while ensuring every initiative remains aligned with the brand’s objectives and target audience.
• Using strong business and financial acumen, you will manage the day-to-day advertising and promotion budget, evaluate marketing effectiveness and ROI, recommend investment trade-offs, and support P&L decisions.
• You will also identify pricing, portfolio, and go-to-market opportunities that balance near-term profitability with long-term brand health.
• Success in this role requires close partnership with sales, sales planning, regional marketing, commerce marketing, distributors, retailers, and subject-matter experts.
• You will create compelling selling materials, confidently communicate brand plans, gather marketplace insights, and help teams deliver coordinated programs across channels.
• You will bring curiosity, ownership, and an innovative mindset to the work.
• From testing emerging marketing methods to mentoring other brand marketers, you will help build capabilities that support the continued growth of Gallo’s Spirits portfolio.

Requirements

• Master's degree plus 3 years of marketing, media or communications experience including at least 2 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of marketing, media or communications experience including at least 3 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 7 years of marketing, media or communications experience including at least 4 years of Beer or Spirits experience reflecting increasing levels of responsibility.
• Brand management experience.
• Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities.
• Knowledge of the on-premise channel.
• Experience managing multiple external agencies/partners across a variety of disciplines including creative, media, PR and experiential.
• Experience owning 360 media plans with robust budgets.
• Strong analytical & financial acumen.
• Ability to influence management, lead cross-functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written & verbal communication skills.

Preferred

• Master's degree plus 5 years of marketing, media, or communications experience including at least 3 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of marketing, media, or communications experience including at least 3 years of beer or spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility OR Master’s degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility.

Benefits

• To view the full job description, please click here.
• We are committed to providing competitive compensation, perks, and a culture that supports your well-being.
• Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more!
• Additional information will be provided before your first interview.