Brand Marketing Manager - Poultry

Springdale, AR (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive brand marketing and cross-functional campaigns across digital, retail, and eCommerce to support category growth.

  • Own development and execution of multi-channel campaigns and cross-functional programming.
  • Must-have: 4–6 years in brand or category marketing with cross-functional collaboration.
  • Standout: Marketing quarterback with budgets, schedules, and vendor coordination across Brand, Shopper, Digital, and PR.

Job Description

Responsibilities

  • Strategic Planning & Leadership – Support development of annual brand and category priorities in partnership with Business Units.
  • Develop integrated marketing briefs and annual category plans aligned to business objectives.
  • Assess and manage brand partnerships, sponsorships, and co-branded collaborations.
  • Map consumer journeys and leverage insights to optimize media, messaging, and targeting strategies.
  • Monitor competitive trends and cultural insights to influence PR, social, and paid media efforts.
  • Identify consumer and customer opportunities to support category growth and innovation.

Requirements

  • Education: Bachelor’s degree in Marketing, Business, Research Analytics or a related field (MBA preferred).
  • Experience: 4–6 years in brand marketing, category marketing, shopper marketing, or advertising agency experience.
  • Technical Skills: Proficient in Microsoft Office (Excel, PowerPoint, Word); Competent in Adobe Creative Suite (InDesign, Photoshop, etc), familiarity with digital marketing platforms and analytics preferred.

Preferred

  • MBA preferred.
  • Familiarity with digital marketing platforms and analytics preferred.

Benefits

  • We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
Tyson Foods, Inc. logo

Tyson Foods, Inc.

3.4 Glassdoor

The story of Tyson Foods is rooted in hard work, humility and purpose. We are a world-class food company and recognized leader in protein. Our mission is to bring high-quality food to every table in the world, safely, sustainably and affordably, now and for future generations.

Founded in 1935
Springdale, Arkansas, USA
44K employees (1,091 in marketing)
55% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
172.6K
Traffic Source Mix
Search
51.1%
Direct
42%
Referral
4.9%
Social
1.3%
Paid
0.5%

Headcount Trend

Current headcount: ~44K

Marketing Team

Marketing Team Size
1,091 (2% of company)

Funding

Total Funding
$1.5B
Last Raise
$1.5B
Post IPO Debt, 2 years ago

Funding History

  • Feb 2024
    Post IPO Debt • $1.5B

Recent News