Responsibilities

• Develop a strong understanding of consumer behavior, category dynamics, cultural trends, and competitive activity
• Leverage social listening, trend tracking, and market insights to inform brand, communication, and innovation decisions
• Partner with Insights, Category Management, and Sales to identify whitespace opportunities and unlock growth
• Support the development and execution of annual brand plans, campaigns, and key growth initiatives
• Lead and coordinate digital-first marketing initiatives in partnership with the Digital Hub, Strategic Communications, Demand Generation, and agency partners
• Help develop content, messaging, and campaigns that are optimized for social engagement, brand building, and ecommerce conversion
• Collaborate closely with Sales and Commercial teams to align brand plans with customer priorities and channel opportunities
• Manage the day-to-day performance of assigned products and identify opportunities to strengthen the portfolio
• Support innovation and renovation projects through the stage gate process from concept through launch
• Assist in developing business cases, including sizing, pricing, forecasting, and commercialization assumptions
• Analyze performance metrics to identify risks, opportunities, and actions to accelerate growth
• Partner cross-functionally with R&D, Operations, Supply Chain, Finance, and Sales to deliver projects successfully and on time
• Support brand financial management, including forecasting, budget tracking, and performance analysis
• Monitor and interpret key KPIs such as velocity, pricing, margin, household penetration, and ecommerce performance
• Partner with Finance and Pricing teams to help inform strategic decisions and identify profit-driving opportunities
• Coordinate across cross-functional teams to ensure strong alignment on priorities, deliverables, and timelines
• Support project management and execution across brand-building, innovation, and commercialization initiatives
• Communicate clearly and effectively with stakeholders, elevating issues and recommendations as needed

Requirements

• Bachelor’s degree in Business, Marketing, Engineering or related field
• 3 to 6 years of experience in brand management, marketing, innovation, or a related commercial role
• Strong familiarity with digital marketing, social media, and ecommerce fundamentals
• Strong analytical and problem-solving skills, with comfort working with data and translating it into action
• Strong communication, collaboration, and stakeholder management skills
• Highly organized, proactive, and capable of managing multiple priorities in a fast-moving environment
• Demonstrated curiosity and consumer empathy, with the ability to understand audience needs and emerging behaviors
• Ability to adapt quickly, navigate ambiguity, and anticipate future business needs
• A hands-on, can-do mindset with a strong sense of ownership and a desire to make an impact

Preferred

• Experience in CPG, household products, or a fast-paced consumer brand environment preferred

Benefits

• After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave.
• We also offer a 401(k) plan after three months of employment.
• Associates are vested in the RPM Pension plan after completing five years of service.
• Rust-Oleum offers 9 paid holidays and one floating holiday per year.
• You are also eligible to earn three weeks of vacation on an annualized basis.