Responsibilities

• Build OurFirm's brand from a "litigator-built" tagline into a category-defining identity that earns the trust of a content-skeptical legal audience.
• Own brand standards, voice, and the visual system across web, social, deck templates, and customer-facing materials.
• Translate a 15-year trial attorney's perspective into a public narrative that resonates with partners, litigation chairs, GCs, and legal ops leaders.
• Run brand campaigns tied to launches, trial wins, customer milestones, and category moments, and measure what actually moves perception.
• Launch and own the press function. Build relationships with reporters covering AI, legal tech, and the litigation industry, from Law360 and Bloomberg Law to The American Lawyer and trade podcasts.
• Run the press pipeline end-to-end: pitches, briefings, press kits, and the launch moments that matter, including funding, product, customer wins, and category shifts.
• Prepare the founder for media, podcasts, keynotes, and panels, with talking points, briefing docs, and the narrative discipline that protects the story over time.
• Turn trial wins, judge profiles, and post-Heppner v. U.S. privilege moments into proof points the market remembers.
• Identify and activate the partnerships that put OurFirm in front of litigators at scale: bar associations (NYSBA, NYSACDL, ABA), legal podcasts, litigation-focused communities, and adjacent tech partners.
• Build co-marketing motions with partners that drive pipeline, not press releases: joint webinars, co-authored thought leadership, shared events.