Brand Marketing Manager

Irving, TX (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive local-to-national brand programs by aligning cross-functional teams, producing scalable brand assets, and sustaining vendor relationships to accelerate performance across Neighborly's multi-brand ecosystem.

  • Cross-functional collaboration: align Marketing Leadership, Strategy, Operations, Digital, Creative, Communications, and franchisees on brand ideas and impact.
  • Asset & program governance: develop brand materials and local programs, curate assets for national/local deployment, and manage Local Marketing Resources.
  • Vendor management & measurement: evaluate vendors, oversee programs, and monitor effectiveness to optimize campaigns.

Job Description

Responsibilities

  • Collaborate with cross-functional project teams (including representatives from Marketing Leadership, Strategy, Operations, Digital, Creative, Communications and franchisees) to develop, implement, and analyze impact of brand marketing ideas.
  • Develop, execute and support brand activities – providing content topics and direction across all marketing department verticals.
  • Execute and support strategic brand initiatives as developed annually in brand planning.
  • Create and manage Neighborly brand and multi-brand programs to support these initiatives, at the local level
  • Build annual marketing calendar for national and local campaigns; support the development and drive the execution of campaigns.
  • Create and manage Neighborly marketing assets and materials that can be used nationally for local execution and support.
  • Manage and maintain the Local Marketing Resources, the resource tools that provide access to these tools and relevant information resources.
  • Evaluate potential marketing vendors to meet existing and emerging needs. Manage relationships with existing brand specific marketing vendors. Monitor and evaluate programs and materials for effectiveness.

Requirements

  • Minimum of 5-7 years of professional Marketing experience
  • Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook and Power Point required, with working knowledge or desire to learn various AI and analytics tools.
  • Bachelor’s degree in a Marketing or equivalent
  • Excellent verbal and written communication, analytical, and organizational skills
  • Ability to thrive in a fast-paced, deadline-driven environment with a professional and customer-focused attitude
  • Knowledge of current online marketing advertising, strategy and best practice
  • Ability to think critically and to interpret and apply processes across many different areas
  • Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.

Preferred

  • Knowledge of Brandfolder, Business Intelligence, Monday.com
  • Experience with AI and analytics tools (optional)

Benefits

  • Paid time off
  • Paid holidays
  • Recess breaks
  • wellness programs
Neighborly® logo

Neighborly®

Neighborly brands repair, maintain, and enhance properties — to make life easier and more enjoyable for homeowners. Our consistency and quality work are the basis for everything we do, and are what make us a leader in the home services space, as we constantly strive to "be so remarkable, we become a beloved household name." Our team of dedicated associates and franchise owners, united by service to others, comprise the foundation for unleashing our elevated products, home repair services, and an elevated customer experience to the communities we serve. When combined with our Code of Values of Respect, Integrity, Customer Focus, and Having Fun in the Process, Neighborly sets the tone for our culture and business, and empowers the pursuit of entrepreneurship and a meaningful career.Neighborly has over 2,000 corporate employees worldwide with the Global Headquarters located in Waco, Texas and Irving, Texas.

Founded in 1981
Waco, Texas, USA
754 employees (143 in marketing)