Senior Amazon Brand Manager
GNO Partners
New York City, NY (Remote)
$250K/yr - $350K/yrIn-houseFull-timeSenior level3+ years exp.
16 hrs ago
Brand Marketing Manager - Must bilingual in Korean
Irvine, CA (Unknown)
$90K/yr – $110K/yrMid Level5+ years expFull time
Posted 3 weeks ago
Job Summary
Own the end-to-end brand strategy, growth planning, and cross-functional leadership to accelerate retail activation, product launches, and DTC performance, while delivering analytics-driven ROI across national accounts.
- Lead brand strategy, growth roadmap, and go-to-market planning
- Own cross-functional collaboration with Sales, Operations, and Finance for demand planning and messaging alignment
Job Description
Responsibilities
- Brand Strategy & Growth Planning Develop annual brand marketing strategy and growth roadmap Lead go-to-market planning for new product launches Define positioning, messaging, and competitive differentiation Manage brand P&L input related to marketing investment Campaign & Content Execution Lead 360° integrated marketing campaigns (digital, social, influencer, retail media) Manage creative agencies and external partners Oversee paid media performance and ROI optimization Track KPIs including sell-through lift, traffic, and brand awareness metrics Retail & Channel Marketing Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty) Develop in-store activation, promotional calendars, and secondary placements Support line reviews and retailer presentations with marketing strategy Align digital campaigns to support retail sell-through Cross-Functional Leadership Collaborate with Sales, Operations, and Finance to align demand planning Coordinate with global brand teams on product updates and messaging Work with e-commerce team on DTC and marketplace alignment Ensure brand consistency across all channels Analytics & Performance Optimization Analyze sales and marketing data to identify growth opportunities Monitor promotional ROI and trade marketing efficiency Provide executive-level reporting and performance insights
Requirements
- MUST Fluent in Korean/English
- Bachelor’s degree in Marketing, Business, or related field
- 5+ years of brand marketing experience in Beauty, Skincare, or CPG
- Experience working with national retailers strongly preferred
- Strong understanding of retail marketing and trade promotion
- Proven experience managing product launches
- Analytical mindset with strong Excel / data interpretation skills
- Strong leadership and communication skills
Preferred
- Experience in K-Beauty or international brand expansion
- Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
- Experience managing multi-brand portfolio
- Understanding of sell-in vs. sell-through dynamics
Sbt Global
5.0 Glassdoor
SBT Global offers an all-in-one service for Data & BI-based ERP and CRM implementation. We specialize in providing consulting and implementation services for enterprise management applications like ERP and CRM. Our goal is to help companies optimize internal resources and enhance customer experiences.The data generated by these applications is carefully analyzed using SBT Global's solutions, allowing for the creation of strategic and intelligent insights, which bring new value to your company.Our services cover everything from consulting, implementation, development, to operation and maintenance of enterprise management applications. As a total service company, we ensure comprehensive support throughout the entire life cycle.SBT Global aspires to be a leading SAP partner, fostering a win-win relationship with SAP to lead the domestic and international business. We aim to expand the domestic SAP market through our specialized solutions and establish a presence in the global market by exploring new opportunities.SPECIALTIES: SAP Consulting & Implementations (Conversion) | SAP-Centric Solutions (CO-PA) | SAP Operations & Maintenance | Salesforce CRM Consulting & Implementations
Founded in 2004
Seongnam, Gyeonggi, KOR
33 employees (2 in marketing)
1% recommend to a friend
Salaries
Posted range
$90K/yr – $110K/yr
Taken straight from the job posting.
The middle of this range ($100K) is in line with the median base salary for Brand Marketing Manager roles in the United States ($103K).
Brand Marketing Manager median pay in the United States
Most pay falls between $90K and $121K. Based on 86 salaries.
Marketing Team
Marketing Team Size
2 (6% of company)
Marketing Roles Posted (Last 30 Days)
4
Traffic Signals
Monthly Visitors
3.7K
Headcount Trend
Current headcount: ~33
News about Sbt Global
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
