Brand Marketing Manager (Korean Bilingual) at SBT Global, Inc. | Irvine, CA | $85K/yr – $110K/yr

SBT Global, Inc.

Brand Marketing Manager (Korean Bilingual)

Irvine, CA (On-site)

$85K/yr – $110K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the brand growth agenda for beauty and CPG at national retailers, driving strategy, launches, retail activation, and cross-functional alignment to lift sell-through and brand equity.

Brand strategy and GTM ownership across national retailers
Lead product launches and in-store/promotional calendars with cross-functional teams
Track retail KPIs like sell-through, traffic, and awareness to drive ROI

Job Description

Develop annual brand marketing strategy and growth roadmap
Lead go-to-market planning for new product launches
Define positioning, messaging, and competitive differentiation
Manage brand P&L input related to marketing investment
Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
Manage creative agencies and external partners
Oversee paid media performance and ROI optimization
Track KPIs including sell-through lift, traffic, and brand awareness metrics
Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)
Develop in-store activation, promotional calendars, and secondary placements

SBT Global, Inc.

SBT Global offers an all-in-one service for Data & BI-based ERP and CRM implementation. We specialize in providing consulting and implementation services for enterprise management applications like ERP and CRM. Our goal is to help companies optimize internal resources and enhance customer experiences., , The data generated by these applications is carefully analyzed using SBT Global's solutions, allowing for the creation of strategic and intelligent insights, which bring new value to your company., , Our services cover everything from consulting, implementation, development, to operation and maintenance of enterprise management applications. As a total service company, we ensure comprehensive support throughout the entire life cycle., , SBT Global aspires to be a leading SAP partner, fostering a win-win relationship with SAP to lead the domestic and international business. We aim to expand the domestic SAP market through our specialized solutions and establish a presence in the global market by exploring new opportunities., , SPECIALTIES: SAP Consulting & Implementations (Conversion) | SAP-Centric Solutions (CO-PA) | SAP Operations & Maintenance | Salesforce CRM Consulting & Implementations

Founded in 2004

Seongnam, Gyeonggi, KOR

34 employees (2 in marketing)

www.sbtglobal.com