Responsibilities

• Develop and execute brand marketing strategies that support company goals and strengthen Chaun Legend’s presence in the beauty and nail industry.
• Maintain a consistent brand voice, messaging, and visual identity across marketing channels.
• Plan and coordinate marketing campaigns, product launches, promotions, and seasonal initiatives.
• Collaborate with social media, design, photography, videography, and ecommerce teams to create cohesive marketing materials.
• Develop clear creative briefs and coordinate project timelines, deliverables, and approvals.
• Oversee influencer outreach, partnership negotiations, PR gifting, and campaign deliverables.
• Track and report on campaign performance, influencer partnerships, brand awareness, engagement, and sales results.
• Support brand representation at industry events, trade shows, and promotional activities.

Requirements

• Strong understanding of brand strategy, digital marketing, and social media platforms, including Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to balance creative thinking with data-informed decision-making.
• Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
• Confidence building productive relationships with internal teams and external partners.
• Ability to provide clear creative direction and constructive feedback.
• Understanding of beauty trends and how to connect with professional nail artists and consumers.
• 3+ years of experience in brand management, marketing, public relations, or a related field.
• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or equivalent relevant experience.

Preferred

• Experience in the beauty, nail, cosmetics, or fashion industry.
• Experience managing influencer partnerships and public relations initiatives.
• Experience supporting ecommerce marketing and product launches.
• Experience managing marketing budgets and external vendors.
• Experience with Shopify, social media analytics, and project management tools.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance