Responsibilities

• Sector Content & Buyer Translation: Work with the CMO and marketing ops manager to build the sector content engine. For each priority sub-sector: a named buyer, the problem they are accountable for, the proof we can bring, and the assets that carry it. Nothing ships without all four.
• Produce at volume, with aim. We expect significantly more content than we make today, and we expect nearly all of it to trace back to a named buyer in a named sub-sector.
• Learn the domain properly. Interview our engineers, delivery leads, and clients. Know the regulation, the accreditation, the acquisition vehicle, and the deadline that turn an interesting capability into an urgent purchase.
• Translate our service offerings into buyer language, with a stated outcome, a target buyer, and a proof point behind each, so the value is obvious to a buying committee before anyone gets in a room with them.
• Hold the line between sector specificity and one coherent brand. Six sub-sector stories should still add up to a single firm with a point of view and brand equity that gets stronger with each new story.
• Public Relations: Work with the CMO to manage our PR efforts: agency and contractor management, and the standard we hold them to, including vertical specialists in our priority sectors.
• Build the trade press bench alongside the national one. In these industries, the publication your buyer actually reads is often the one nobody outside the sector has heard of.
• Make our proof public. We have the client outcomes, the satisfaction scores, and the named logos. Your job is to get them in front of the people who write about these markets.
• Analyst Relations: Work with the CMO to manage our analyst program day to day, starting with Gartner, where we are already cited and already in inquiry.
• Move us from cited to sourced: briefing cadence, inquiry strategy, evaluations and market guides, and a serious effort at inclusion where we qualify.

Requirements

• 5-10+ years across brand, content, communications, or product marketing, including at least two years owning outcomes in a lead role, ideally at a B2B professional services, consulting, or enterprise technology company.
• Proven work in at least one highly regulated or specialized industry: healthcare, life sciences, government or defense contracting, or financial services. You understand how those buyers evaluate, what compliance does to a timeline, and why general messaging fails there.
• A portfolio of sector-specific work. Send us the piece written for one narrow buyer that outperformed everything general you have made.
• A track record of getting technical depth out of experts and onto the page. You interview well, you read the primary source, and you do not hand a subject-matter expert a blank document.
• Demonstrable earned media results. Not a list of agencies you managed, but placements you can point to and the story of how you got them.
• Direct analyst relations experience with Gartner, Forrester, IDC, or comparable, including briefings and evaluations rather than subscription management alone.
• A track record managing events that were measured, including the ones you killed.
• Hands-on comfort directing AI tooling for research, drafting, and production, with clear judgment about where the human editor belongs. In regulated sectors that judgment is the whole job.
• Category creation, book, or executive platform launch experience is a strong advantage.

Preferred

• Category creation, book, or executive platform launch experience is a strong advantage.