Responsibilities

• Develop and execute comprehensive brand marketing strategies to drive brand awareness, customer engagement, and sales growth.
• Lead the creation of integrated marketing campaigns, ensuring alignment across digital, social, PR, retail, and influencer channels.
• Manage product launch campaigns, including go-to-market strategy, content development, and cross-functional coordination.
• Oversee brand storytelling efforts, ensuring cohesive messaging and visual identity across all touchpoints.
• Identify and cultivate strategic partnerships, collaborations, and influencer relationships to amplify brand presence.
• Develop and manage brand activations, events, and sponsorships to enhance consumer experience and brand loyalty.
• Collaborate with the creative team to produce compelling content, including social media, email marketing, and paid advertising assets.
• Analyze market trends, competitor activity, and consumer insights to inform brand positioning and campaign effectiveness.
• Work closely with the e-commerce and retail teams to drive marketing initiatives that support online and in-store sales.
• Monitor and report on campaign performance, leveraging data and analytics to optimize marketing strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in brand marketing, preferably in beauty, fashion, or consumer goods.
• Strong understanding of digital marketing, influencer marketing, and social media trends.
• Experience developing and executing multi-channel marketing campaigns.
• Excellent storytelling and creative strategy skills.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Data-driven mindset with experience analyzing marketing metrics and consumer insights.
• Ability to travel up to 20% for events, activations, and key brand initiatives.