Responsibilities

• Serve as day-to-day steward of JK's brand voice, visual identity, and messaging framework — ensuring consistency and quality across all channels, materials, and business units.
• Apply and reinforce JK's brand positioning and competitive differentiation in all campaign messaging, partnering with marketing leadership and creative resources to develop, refine, and document brand standards, including tone of voice guidelines, messaging hierarchies, and positioning statements for key service lines.
• Support or coordinate brand asset creation initiatives such as photo shoots, video production, and other content development, as needed.
• Serve as day-to-day coordinator for marketing asset management and content repository platforms, keeping them current, organized, and accessible to internal users.
• Maintain a centralized library of approved brand assets, templates, and messaging frameworks for use across the organization.
• Coordinate with vendors — including creative studios, photographers, and production partners — on deliverable timelines and quality, escalating as needed.
• Plan, build, and execute email campaigns across multiple segments, including segmentation, journey development, A/B testing, deployment, and performance reporting.
• Maintain CRM data integrity, automation logic, and audience management in support of lead nurturing programs.
• Document and maintain the email operating cadence, including planning, approvals, QA, launch, and reporting cycles.
• Execute email and CRM components of account-based marketing programs in coordination with sales stakeholders, including list management and campaign timing.
• Participate in planning and executing multi-channel marketing campaigns across B2C and B2B segments, including digital, social, email, print, direct mail, and content.
• Support social media and content marketing execution as part of integrated campaign programs.
• Manage the direct mail program on an ongoing basis, including vendor coordination, list preparation, and performance tracking as a supporting channel to email.
• Support event coordination and logistics for on-site and trade show activations as part of integrated campaign programs.
• Support development and maintenance of marketing and sales materials in coordination with creative resources.
• Track campaign performance against defined KPIs and success metrics, with an orientation toward ROI and continuous optimization.
• Interpret and apply market research, competitive data, and customer insights to refine campaign messaging and targeting.
• Maintain a test-and-learn log of results and optimization recommendations across channels.
• Partner with cross-functional stakeholders to ensure marketing programs are executed cohesively and aligned with business priorities.
• Build and maintain domain knowledge across JK's service lines to inform messaging quality and campaign relevance.