Responsibilities

• Collaborate with marketing, creative, and media teams to create impactful marketing materials and advertisements.
• Establish and maintain brand guidelines to ensure consistency in messaging, design, and brand voice across all touchpoints and channels.
• Monitor brand implementation across departments and outlets to uphold the brand's guidelines and integrity.
• Assist in the planning, execution and oversight of marketing projects and campaigns
• Draft clear and concise creative briefs that define project scope, objectives, and deliverables
• Provide creative direction to produce branded, visually appealing, and impactful marketing materials
• Identify potential risks and challenges that may impact project timelines and take proactive measures to mitigate risks
• Educate and align internal stakeholders about brand guidelines and target audiences
• Ensure brand promise is delivered both externally through customer journey and internally with employees
• Utilize market research and consumer insights to identify market trends, customer preferences, and areas for brand improvement.
• Use data-driven insights to make informed decisions and tailor strategies to target specific customer segments.
• Track expenses and measure the ROI of marketing initiatives when appropriate
• Temporary or permanent duties and responsibilities may be added to or modified as deemed necessary

Requirements

• Bachelor’s Degree in Marketing, Business, Hospitality, or a related field and/or equivalent combination of education and experience
• Three (3) years’ progressive experience within marketing or an equivalent combination of education and experience
• Experience creating and implementing marketing campaigns
• Experience in working with brand tracking reports and consumer insight and applying it to the planning process
• Strong communication and influencing skills
• Excellent project management skills, delivering on time and budget
• Ability to articulate the differences between different product lines and their positioning
• Strong written and verbal skills
• Excellent organizational skills and attention to detail
• Ability to learn various systems and databases quickly including data visualization tools
• Dedicated to performing research and staying current with best practices
• Excellent leadership, prioritization, and organizational abilities
• Ability to provide leadership and direction contributing to the success of the organization through engaging, developing, and mentoring individuals and team
• Must be at least 21 years of age

Nice to Have

Benefits