Responsibilities

• Lead the planning and execution of integrated marketing campaigns from concept through launch. Partner with Brand Strategy, Product Marketing, channel teams, and production to develop and launch consistent, high-quality seasonal brand campaigns.
• Serve as a champion of the brand by maintaining consistency in messaging, visual identity, and consumer experience. Ensure marketing initiatives align with established brand standards and guidelines.
• Lead the creation of global campaign toolkits, ensuring regional teams have the assets, guidance, and best practices needed to execute effectively. Manage the development, tracking, and delivery of core campaign assets, ensuring alignment with launch timelines, budgets, and brand objectives. Ensure campaign toolkits and creative assets can be effectively adapted for retail and in-store execution.
• Ensure seamless integration of campaign assets across owned, operated, and partner channels. Maintain consistency in brand messaging and visual identity while leveraging performance insights and usage data to inform and improve decision-making.
• Partner closely and maintain communication with creative, production, regional marketing, and channel teams to drive alignment across workstreams. Facilitate communication, connect stakeholders, and ensure campaigns move efficiently from planning through execution.