Responsibilities

• Own Avoca’s brand strategy, narrative, and voice across all external touch-points.
• Build and evolve brand guidelines including messaging, tone, and visual identity.
• Lead brand campaigns that increase awareness, credibility, and trust in the market.
• Partner with Product Marketing and Sales to ensure consistent storytelling across website, launches, and GTM materials.
• Develop high-quality content including thought leadership, customer stories, social, and long-form brand pieces.
• Own Avoca’s presence across channels such as website, social, events, partnerships, and community initiatives.
• Collaborate with Recruiting and People teams on employer brand, culture storytelling, and talent-facing content.
• Manage agencies, freelancers, and creative partners as needed.
• Track and report on brand health metrics including awareness, engagement, and sentiment.

Requirements

• 4–7+ years of experience in Brand Marketing, Content, or Creative Marketing at a B2B or B2B2C company.
• Strong portfolio demonstrating brand storytelling, campaign work, and creative execution.
• Experience building or evolving a brand at a high-growth startup or scale-up.
• Exceptional writing and storytelling skills with strong visual taste.
• Ability to balance creativity with business goals and performance metrics.
• Comfortable working cross-functionally and influencing without authority.

Preferred

• Bonus: Experience in AI, vertical SaaS, or category creation.

Benefits

• Comprehensive medical, dental, and vision insurance
• Company-sponsored 401(k) through Vestwell
• Flexible PTO plus U.S. federal holidays
• Daily in-office lunch through Parkday
• Dinner covered when working late
• Commuter support including transit reimbursement and late-night rideshare
• Standing desks and workspace accommodations available on request
• All core tools and software provided