Brand Marketing Lead-JPMorgan Payments

Responsibilities

• Translate business, product, and go-to-market priorities into a clear market narrative and creative strategy.
• Define an audience-centered point of view that builds brand authority and cultural capital over time.
• Steward how the brand shows up across flagship programs and key touchpoints.
• Own audience testing end-to-end, including participants, questions, and stimulus.
• Balance learning (what resonates) with validation (what we must prove to build alignment and confidence).
• Partner with agencies to distill findings into clear, actionable recommendations that elevate the work.
• Partner with the creative studio to define what the work must accomplish and what “good” looks like.
• Use audience insight to guide decisions—sharpening metaphors, focusing copy, and raising creative craft.
• Define clear assignments and translate competing stakeholder input into usable direction for agency partners.
• Lead agency partners to deliver high-quality work on time and within budget.

Requirements

• Apply marketing science to build strategies and drive focus (including category entry points, the 95:5 rule, and System 1/System 2 thinking).
• Build an audience-centered point of view that earns authority through the work, not just claims.
• Distill ambiguity and competing inputs into a clear path forward.
• Influence stakeholders without formal authority, knowing when to hold the line and when to compromise.
• Bring deep audience obsession, pressure-testing decisions against what matters to customers.
• Translate complexity into a coherent narrative that connects across touchpoints and compounds over time.
• Operate fluidly across strategy and execution—moving from insight to assignment to strong delivery.
• Rally teams around a shared vision and change minds, including in resistant rooms.

Preferred

• Bring experience building brand and narrative strategy inside a highly matrixed, global organization.
• Demonstrate strong partnership with creative teams, with comfort shaping work through craft (not personal taste).
• Show confidence leading external agencies through complex feedback and multiple stakeholders.
• Bring experience building brand authority through flagship programs and integrated campaigns.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.