Responsibilities

• Support the Brand Marketing team in executing omni-channel competitive research to inform brand positioning across DTC, retail, and Amazon
• Assist the consumer insights team by developing, analyzing, and synthesizing reports from syndicated data sources to support cross-functional decision-making
• Own and deliver a capstone project focused on targeting and capturing a Gen Z audience, with guidance and feedback from the team
• Learn and support cross-functional execution across product development, supply chain, procurement, and go-to-market planning
• Contribute to the development and execution of campaign testing across digital and experiential channels.
• Assist in building executive-ready presentations by translating data, trends, and survey insights into concise, data-driven storytelling
• Collaborate with cross-functional teams to develop structured frameworks and scorecards to evaluate brand vertical initiatives, partnerships, and campaign effectiveness
• Female Launch: Support the launch of new razors, shave aids, and moisturizers targeting Gen Z women across DTC and Amazon; including but not limited to college athlete and back-to-school sampling strategies
• Military: Develop strategies to reach service members across all five branches, including digital targeting and potential in-person activation at select military bases and onboarding touchpoints
• Electrics: Support electric grooming products focusing on positioning, awareness, and channel activation

Requirements

• Currently pursuing a degree in Marketing, Communications, Business, or a related field
• Strong interest in brand marketing, consumer behavior, and creative strategy
• Strong written and verbal communication skills
• Highly organized with the ability to manage multiple priorities and deadlines
• Proactive, curious, and eager to take initiative in a fast-paced environment
• Comfortable working collaboratively across teams and functions
• Familiarity with social media platforms and basic marketing concepts