Responsibilities

• Brand Strategy & Narrative: Own Arketa’s brand positioning, story, voice, and visual identity across all channels.
• Brand Strategy & Narrative: Develop and evolve a clear narrative that differentiates Arketa in the wellness and creator economy.
• Brand Strategy & Narrative: Create messaging frameworks that enable consistent storytelling across teams and platforms.
• Campaigns & Creative: Lead the strategy, development, and execution of integrated brand campaigns (digital, paid, social, video, events, partnerships).
• Campaigns & Creative: Partner with internal teams and creative vendors to produce world-class content—from brand videos to landing pages to social.
• Campaigns & Creative: Ensure creative quality, coherence, and alignment with brand guidelines.
• Content & Editorial: Own content strategy: blogs, resources, customer stories, thought leadership, newsletters, and owned media.
• Content & Editorial: Build a storytelling engine that positions Arketa as a leader in the business of wellness.
• Content & Editorial: Oversee editorial calendars and ensure a consistent flow of compelling, high-quality content.
• Social & Community: Oversee organic social strategy and execution to grow Arketa’s reach and elevate brand engagement.

Requirements

• 7–10+ years in brand marketing, creative strategy, or integrated marketing—preferably in SaaS, creator economy, wellness, or B2B2C hybrid brands.
• Proven track record building and scaling a brand through high-impact storytelling and campaigns.
• Strong creative instincts with the ability to brief, guide, and evaluate creative work.
• Experience leading brand-level campaigns that drive measurable awareness and affinity.
• Exceptional written and verbal storytelling skills.
• Experience managing agencies, vendors, and internal teams.
• Deep understanding of social, digital, content, and video ecosystems.
• Strategic thinker who can translate vision into execution and can operate both high-level and hands-on.
• Thrives in fast-paced, high-growth environments where experimentation is encouraged.

Benefits

• Competitive Salary and Stock Options
• Comprehensive Medical, Vision and Dental Insurance
• Unlimited PTO
• Annual Company Offsites
• Wellness Reimbursement
• Catered Lunches/Snacks in NY
• Ownership and Opportunity for Advancement