Responsibilities

• Own and evolve the brand platform, including positioning, visual identity, voice, and emotional territory, ensuring consistency and relevance across all marketing channels.
• Establish and uphold creative standards that guide all brand expressions and marketing materials produced internally or through agency partners.
• Serve as the creative conscience of the brand, ensuring all work reflects brand strategy, audience insight, and business objectives.
• Translate institutional and enrollment goals into clear creative direction and high-impact campaign concepts.
• Develop big ideas and creative territories that anchor annual brand campaigns, seasonal enrollment efforts, and platform-specific storytelling.
• Ensure creative concepts are rooted in a deep understanding of the brand’s audience, culture, and motivations.
• Act as the primary creative lead in relationships with external agencies and creative partners.
• Lead the development of creative briefs and provide clear, actionable, and strategic feedback that elevates creative output.
• Ensure all partner-produced work aligns with brand standards and delivers on performance goals.
• Review and guide all brand-facing creative to ensure it meets established quality standards and effectively supports enrollment and engagement objectives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (required)
• Master’s degree (preferred)
• 10+ years of progressive marketing or brand leadership experience, including senior-level creative or brand responsibility
• Proven experience building and maintaining a distinctive brand across multiple channels and formats
• Demonstrated success directing external agency partners and managing creative standards at scale
• Experience operating in complex, matrixed, or highly regulated environments
• Background in education, healthcare, or mission-driven organizations preferred
• Exceptional written and verbal communication skills, with the ability to clearly articulate creative vision and provide constructive creative feedback
• Strong brand and visual judgment across content, design, photography, and video
• Strategic thinking skills with the ability to connect creative decisions to business and enrollment outcomes

Preferred

• Master’s degree (preferred)
• Experience operating in complex, matrixed, or highly regulated environments
• Background in education, healthcare, or mission-driven organizations preferred
• Proven experience building and maintaining a distinctive brand across multiple channels and formats
• Demonstrated success directing external agency partners and managing creative standards at scale

Benefits

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays