Own the brand strategy and cross-functional activation engine for a beverage portfolio, translating insights into planned campaigns, store execution, and growth across retail and on-premise channels.

• Lead end-to-end brand planning and cross-functional collaboration across Sales, Innovation, and Ops to drive measurable growth.
• Drive multi-channel campaigns (media, digital, experiential, PR) and agency partnerships from concept to launch with strict budget and timeline discipline.
• Leverage consumer, market, and competitive data to optimize investments and boost trial, loyalty, and occasion-based activation.

Responsibilities

• Leads the development and execution of annual brand strategies across the Mahou USA portfolio.
• Manages and develops the brand marketing team, fostering a culture of collaboration, creativity, accountability, and continuous improvement.
• Oversees integrated marketing planning including media, digital, social, experiential, partnerships, PR, and retail activation.
• Leads brand activation initiatives that drive consumer engagement, trial, loyalty, and awareness.
• Co-Develops and manages annual brand calendars with cross-functional input from Sales, Commercial Strategy, Innovation, and Operations.
• Partners closely with Sales and Commercial teams to ensure brand strategies are effectively translated into retail and on-premise execution.
• Oversees strategic alignment on campaign development and execution from concept through launch, ensuring programs are delivered on time and within budget.
• Uses consumer insights, syndicated data, market trends, and competitive intelligence to inform brand strategies and optimize marketing investments.
• Evaluates campaign and activation performance against KPIs and provides recommendations to improve future effectiveness.
• Leads agency relationships including media, experiential, PR, and digital partners.
• Presents brand strategies, campaign results, and business recommendations to senior leadership.
• Ensures brand consistency across all communication channels and consumer touchpoints.
• Identifies emerging cultural, category, and consumer trends that can drive future growth opportunities.
• Collaborate with Innovation and Insights teams to support new product launches and portfolio growth initiatives.
• Fully responsible for marketing budget management – forecasting, PO process, monthly reconciliation and ROI delivery
• Responsible for special projects as assigned by the CMO.
• Consistently identifies and produces opportunities for continuous improvement.

Requirements

• 7-10 years experience executing brand strategy – ideally within beverage, or CPG
• Experience leading brand activation & integrated marketing campaign execution
• Retail/on-premise support experience
• Agency coordination (briefing, evaluating creative, deployment)
• And cross-functional collaboration

Benefits

• Health, dental, vision, and other coverage for all employees starts date of hire.
• 401(k) matching
• Paid time off, volunteer time, and floating holidays
• Employee Assistance Program
• Paid sabbaticals with tenure
• Paid parental leave for all employee