Responsibilities

• Own and evolve brand positioning and strategy, anticipating market shifts, competitive threats, and customer needs.
• Define and champion the future vision for brand experience, identifying where it falls short today and leading the work to modernize and elevate it.
• Define the strategy that guides growth marketing execution, ensuring a cohesive brand experience across every channel and touchpoint, including products and websites.
• Develop and execute branding and marketing campaigns, building awareness, consideration, and long-term equity.
• Maintain strong partnerships with sales division leadership to review marketing plan progress, surface emerging needs, and work together to hit shared business goals.
• Lead campaigns and outreach utilizing TV/video, sponsorships and partnerships, PR, social, display, content, conferences, and events.
• Track brand health metrics, including awareness, recall, sentiment, consideration, and share of voice, and translate findings into recommendations.
• Develop data-informed proposals and reports to support sustained brand investment decisions and overall marketing investment.
• Work with research and strategy teams to apply customer insights and learnings to brand strategy and campaign development.
• Guide the creative and UX teams on design and copy direction, pushing creative and brand experience standards forward while maintaining consistency across all output.

Requirements

• Bachelor's degree in business, preferably with an emphasis in marketing or communications.
• Eight or more years of marketing experience, with four or more years focused on brand marketing.
• Five or more years in a people leadership position with proven experience coaching, developing talent, and managing individual contributors.

Preferred

• Healthcare or staffing experience
• Advanced degree in marketing, business, or related field
• Experience partnering with a performance or growth marketing counterpart in a matrixed brand-and-demand structure

Benefits

• 401(k) retirement plan with company match
• Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs