Brand Marketing Coordinator

Atlanta, GA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand storytelling and integrated marketing campaigns for outdoor living products, coordinating across creative, product, sales, and digital teams.

  • Own concept development and asset production for digital, print, social, POS, and events.
  • Must-have: 2+ years in marketing/branding with demonstrated creative work.
  • Standout: Cross-functional collaboration and organized brand asset libraries.

Job Description

Responsibilities

  • Bring brand stories to life by collaborating on creative concepts, campaign narratives, and visual direction that align with each brand’s unique identity and voice.
  • Partner with Brand Manager to develop and execute integrated marketing campaigns for our outdoor living product portfolio.
  • Create, edit, and adapt original content — including copywriting, imagery direction, and design briefs — for use across digital, print, social, point-of-sale, and event marketing.
  • Assist in concept development for product launches, tradeshow activations, sponsorship opportunities, and seasonal campaigns.
  • Work cross-functionally with sales, product, and digital teams to ensure campaigns are consistent, compelling, and strategically aligned.
  • Manage day-to-day brand operations, including asset development, vendor coordination, and creative production timelines.
  • Track campaign performance, analyze competitive trends, and present findings to inform future creative strategies.
  • Maintain organized brand asset libraries, ensuring that all creative materials remain current, on-brand, and high-impact.
  • Contribute to creative problem-solving to evolve brand expression and enhance customer engagement.

Requirements

  • 2+ years of experience in marketing, branding, creative development, or communications (agency or client-side).
  • Bachelor’s degree or equivalent experience in marketing, communications, design, or a related creative field.
  • Strong interest in design, brand storytelling, and the building materials or construction industry, with enthusiasm for learning about premium products that define outdoor living luxury.
  • Demonstrated ability to create or direct creative work, from campaign themes to copywriting to visual execution.
  • Excellent organizational skills with the ability to manage multiple creative projects in a fast-paced environment.
  • Strong collaboration skills and the confidence to contribute to creative discussions and strategic planning.

Benefits

  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • An inclusive culture that values opportunity for growth, development, and internal promotion
CRH logo

CRH

CRH (NYSE: CRH) is the leading global provider of building materials. Employing 80,000 people at over 4,000 operating locations in 28 countries, CRH has market leadership positions in North America, Europe and Australia. As the essential partner for transportation and critical infrastructure projects, complex non-residential construction and outdoor living solutions, CRH’s unique offering of materials, products and value-added services helps to deliver a more resilient built environment. A Fortune Global 500 company, CRH’s shares are listed on the NYSE and LSE.For more information visit: www.crh.com

Dublin, County Dublin, IRL
7K employees (249 in marketing)

Traffic Signals

Monthly Visitors
184.4K
Monthly Google Ads Budget
$8
Traffic Source Mix
Search
24.5%
Direct
47.4%
Referral
16.7%
Social
10.2%
Paid
0.7%

Headcount Trend

Current headcount: ~7K

Marketing Team

Marketing Team Size
228 (3% of company)
Median Career Experience
14 years
Median Tenure
3.9 years

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