Brand Marketing and Automation Specialist

Responsibilities

• Own the end-to-end creation, execution, and optimization of lifecycle and ad hoc marketing campaigns across email and SMS using the Iterable marketing automation platform.
• Develop and manage campaign workflows, audience segmentation, templates, forms, and digital content that support customer onboarding, engagement, lead nurturing, retention, and business growth.
• Partner with Marketing leadership to develop campaign strategies, targeting, timelines, and content while contributing ideas for new marketing initiatives and customer engagement opportunities.
• Coordinate campaign development and approvals with Brand, Design, Legal, Sales Operations, and other cross-functional stakeholders to ensure timely and accurate campaign delivery.
• Build, test, launch, and monitor marketing campaigns, validating audience targeting, campaign functionality, content accuracy, and customer experience throughout the campaign lifecycle.
• Analyze campaign performance using marketing metrics, A/B testing, customer engagement data, and reporting to identify trends and recommend improvements that increase campaign effectiveness and return on investment.
• Manage and optimize the Iterable marketing automation platform by supporting platform administration, evaluating new functionality, and identifying opportunities to improve automation, workflows, and campaign processes.
• Compliance with all applicable laws and regulations
• Other duties as assigned

Requirements

• 3+ years of experience in marketing, lifecycle marketing, marketing automation, digital marketing, or a related field.
• 3+ years of experience creating, executing, and optimizing email, SMS, lifecycle, or automated marketing campaigns.
• 2+ years of experience using Iterable, Salesforce, HubSpot, Marketo, or a comparable CRM or marketing automation platform.
• 2+ years of experience developing and editing marketing content for customer-facing campaigns.
• 2+ years of experience analyzing campaign performance using marketing metrics, reporting, A/B testing, or customer engagement data to improve campaign effectiveness.
• 1+ year of experience partnering cross-functionally with Marketing, Brand, Design, Legal, Sales Operations, or other business teams to execute marketing initiatives
• 1+ year of experience managing multiple concurrent campaigns or marketing projects while coordinating timelines, approvals, and stakeholder communication.

Preferred

• Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field.
• Experience with HTML, email development, or digital campaign production.
• Experience with audience segmentation, personalization, customer journey mapping, or lifecycle marketing.
• Experience administering or optimizing the Iterable marketing automation platform.

Benefits

• Medical, dental, vision, and life insurance; participation in the company 401(k) plan.