Brand Marketing Assistant (Part-Time)

Responsibilities

• Help cultivate culture and community around the Hornets brand through grassroots marketing initiatives, fan experiences, and community-focused activations.
• Own the development and execution of watch parties, fan meetups, and other year-round experiences that strengthen connections between the Hornets and fans.
• Coordinate influencer and creator marketing programs that amplify key brand moments, including games, concerts, special events, and community initiatives.
• Manage influencer relations efforts, including outreach, gifting, credentialing, event hosting, and content coordination.
• Partner with internal teams to bring brand marketing campaigns to life across digital, social, experiential, and community touchpoints.
• Maintain and manage the Brand Marketing event and activation calendar, ensuring alignment across initiatives and organizational priorities.
• Track campaign and activation performance, compiling recaps, insights, and recommendations to inform future brand marketing efforts.
• Manage budgets, invoices, purchase orders, and expense tracking for assigned activations, events, and influencer initiatives.
• Coordinate the sourcing and distribution of branded merchandise, promotional items, giveaways, and influencer gifting experiences that enhance fan engagement and brand affinity.
• Other duties as assigned by Manager.

Requirements

• Bachelors in marketing or related business degree from an accredited college or university
• 2-3 years of experience in Marketing, Communications and/or Events
• Must be able to work flexible hours including weekends, evenings, holidays and events/games as assigned.
• Proficient in Microsoft Office systems including Excel and PowerPoint.
• Ability to work in a fast-paced environment.
• Must be organized, highly motivated, and team oriented.
• Ability to manage multiple priorities and meet deadlines.
• Strong interpersonal, verbal, and written communication skills.
• This position requires a valid driver’s license and is subject to a pre-employment Motor Vehicle Record (MVR) check as a condition of employment.
• Must continue to meet Hornets Sports & Entertainment driving eligibility requirements for the duration of employment in this role.