Responsibilities

• Lead insights generation and performance measurement across brand marketing initiatives.
• Serve as a key liaison between marketing, analytics, and executive stakeholders, driving optimization through data storytelling, robust experimentation, and cross-channel analysis.
• Outstanding analytical skills, with strong academic background in Marketing Analytics, Economics, Business, or a related field.
• Proficiency in SQL and data visualization tools (e.g., Tableau, Looker); familiarity with statistical testing and modeling tools (e.g., Python, R) is a plus.
• Proven business acumen and results oriented mindset.
• Excellent communication and stakeholder management skills.
• Proven experience translating complex data into strategic insights that influence executive decision-making.

Requirements

• BA/BS Degree
• 3+ years of experience in a strong analytical environment
• Proficiency in Tableau and Excel
• SQL and database knowledge
• Strong written and verbal communication

Preferred

• Background in brand lift studies (e.g., Meta, YouTube, or survey-based)
• Working knowledge of media mix modeling (MMM) or multi-touch attribution (MTA) frameworks.
• Industry experience in consumer-facing brands, such as fashion & beauty
• Statistical background
• Experience in omnichannel marketing environments, including paid media, influencer, PR, content, and organic social.
• Experience with coaching and mentorship for others