Brand Marketing Specialist (Remote)
Aeroflow Health
Asheville, NC (Remote)
In-houseMid level3+ years exp.
16 hrs ago
Brand Manager/Sr. Brand Manager
Stone Mountain, GA (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive global brand management and product development for a multicultural beauty portfolio.
- Own global brand strategy, KPI reporting, and annual budget alignment.
- Requires 5–10 years marketing experience with cross-regional influence.
- Strong track record in NPD, GTM packaging, and trademark management.
Job Description
Responsibilities
- Brand position development and stewardship
- Brand visual identity development and stewardship
- Brand awareness tracking
- Brand Ambassador strategy and relationship management
- Global brand performance analysis and KPI reporting
- Participate in annual global brand strategic planning and budget process
- Budget management
- Responsible for Trademark management, including trademark registration for new products and ongoing trademark renewals
- Responsible for developing 3-year product roadmap: collaborate with Innovation team to plan introduction of new innovation products, plan timing of label design / packaging updates, new size introductions, packets, ingredient updates, display development, bonus sizes
- SKU management / rationalization
Requirements
- 5-10 years Marketing experience
- Bachelor’s degree in marketing, Business Administration, or related field
- Former CPG experience preferred
- Beauty/ Multicultural experience preferred
- Ability to work in an ambiguous and dynamic work environment
- Able to roll up their sleeves and get the job done while processes are not clear or being revamped
- Demonstrates excellence in communication, analytical and project management
- Excellent presentation skills and proficiency in PowerPoint/ Office Suite
- Can effectively build relationships and influence senior levels in the organization across regions and functions
- Drive for results, able to influence and accomplish tasks through formal and informal channels
Preferred
- Former CPG experience preferred
- Beauty/ Multicultural experience preferred
House of Cheatham, LLC
OUR BRANDS Dual Conditioning Relaxer and Maintenance Products With African Botanicals and Herbal Extracts and Oil. Learn More 100% Pure Coconut Milk infused with Flaxseed, Grapeseed Oil...
Traffic Signals
Monthly Visitors
2.4K
Traffic Source Mix
Search
41.9%
Direct
41.8%
Referral
5%
Social
10%
Paid
1.2%
Headcount Trend
Current headcount: ~96
Marketing Team
Marketing Team Size
13 (14% of company)
Median Career Experience
12 years
Median Tenure
2.5 years
