Responsibilities

• Develop and execute the brand strategy and related tactics for multiple wine brands.
• Serve as a brand marketer accountable for brand health and performance, manage new product development/commercialization, and liaise with Sales to promote the brand to distributors and key accounts.
• Develop, implement and assess consumer-facing platforms to deliver and optimize business-building initiatives; leverage product equities and consumer insights for plan modifications, package changes, and line extensions; brief and lead consumer agencies for brand-building platforms.
• Analyze business situations using various data sources to identify key drivers, challenges, and opportunities; make strategic recommendations to senior management.
• Develop creative concepts and opportunities in non-traditional, fast-paced environments; assess industry opportunities and craft concepts to fit them; work with consumer insights, category analytics, product development, and packaging design.
• Demonstrate an entrepreneurial track record with resource-conscious decision making, risk management, and creativity; manage ambiguity and multiple priorities.
• Lead and manage projects, convey urgency, hold teams accountable for execution, and communicate effectively with stakeholders at all levels.
• This position is eligible for a hybrid work schedule, with Tuesdays and Wednesdays based in the Pleasanton office, and requires travel as needed for photo shoots, tastings, and in-person meetings.
• Possess strong written and verbal communication skills and the ability to listen and understand different perspectives.

Requirements

• Bachelor’s Degree (B.A.) with 7+ years’ marketing experience or MBA with 2+ years marketing experience post-MBA.
• Experience with alcohol/beverage or consumer packaged goods preferred.
• Strong grounding in CPG marketing best-practices across the 4 Ps.
• Strong competencies in strategy, commercialization, execution, and project management.
• Leadership experience with demonstrated success in evaluating data to mine consumer insights and present fact-based recommendations to senior management.
• Exposure to P&L management with experience managing a consumer-facing budget.
• Must have ability to multitask, work well under pressure and be able to adhere to strict deadlines.
• Excellent analytical, organizational, and interpersonal skills with attention to detail.
• Provide good verbal and written communications to all levels of management, both internally and externally.
• Demonstrated reliability and punctuality, work effectively in team/crew environment, adherence to all safety regulations and operating procedures.
• Highly proficient in Microsoft Word, Excel, PowerPoint, and Canva.
• Discretion with confidential information.

Preferred

• Retailer selling experience beneficial.