Responsibilities

• Analyze business trends in both revenue and retail dollars to optimize pricing, products, merchandising and assortment.
• Drive achievement of annual business objective goals of revenue, profit, and share growth.
• Provide thought leadership and support development and execute annual and long-range business plan, including solid analyses that deliver overall plan recommendations.
• Manage project timelines, problem solve, anticipate deviations from plan, and proactively identify and recommend solutions.
• Identify market trends and consumer insights that lead to product ideas that uniquely satisfy unmet needs, assessing business potential, and authoring new product concepts & development briefs to initiate projects.
• Plan and coordinate new product launches from concept to market, including product development, packaging development, volume forecasting, pricing and sales communications.
• Provide consumer- and customer-insight-driven selling proposition to enable successful field sales execution.
• Lead implementation and optimization of omni-channel marketing communication tactical programs, with primary focus on digital and social media.
• Evaluate marketing programs based on financial impact, consumer engagement and brand equity metrics. Monitor and optimize digital marketing plans based on key metric results.
• Lead cross-functional teams, including, but not limited to Sales, R&D, Operations, Purchasing, Finance, Agency, and Legal to champion projects.

Requirements

• Bachelor's degree in marketing or related business field (Required)
• 4-7 years of marketing of consumer-packaged goods or brand / product management experience (Required)
• Previous pet industry experience a plus
• Exceptional project management and problem-solving skills.
• Consumer-centricity and passion for Marketing.
• Experience leading and influencing cross-functional teams.
• Proficient in analyzing/leveraging Sales and Financial data and persuasively presenting findings.
• Experience presenting to management and sales organizations.
• Strong communication skills; written, oral and formal presentation.
• Self-motivator able to deliver satisfactory work under limited supervision.

Preferred

• Previous pet industry experience a plus

Benefits

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and annual employer discretionary contribution
• Paid vacation, holidays and sick time
• Employee Assistance Program
• Access to thousands of free online courses
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications)
• Referral Program with cash bonus
• Access to on-demand pay
• Paid parental leave