Brand Manager, White Claw

Chicago, IL (Hybrid)

$100K/yr – $135K/yrMid Level4+ years exp

Posted 8 days ago

Job Summary

Own the local growth agenda by building and executing the category and brand activation plan, managing SKU strategy and pricing, coordinating innovation, and driving budget, performance reporting, and agency partnerships to enable rapid growth for a fast-moving brand.

Activate the local growth plan and commercial activation calendar
Own SKU assortment, pricing strategy and innovation execution
Oversee budget, performance reporting, and agency partnerships

Job Description

Responsibilities

Activate Local Category & Brand Growth Plan
Build Commercial Activity Plan and activation calendar
Manage the innovation implementation and volume planning
Build SKU assortment review & pricing strategy
Manage the budget, performance reporting, agency roster management, and adaptation of local assets as applicable

Requirements

Bachelor's Degree & 4-6 years of progressive marketing experience in Alc/Bev or CPG
Experience working on a fast-moving, explosive growth brand
Skills Needed To Be Successful: Proven ability to think creatively, coupled with strong analytical and project management skills

Benefits

Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth

The Mike's Hard Lemonade Co.

The Mike’s Hard Lemonade Co. is the fastest growing beer company in America. We provide sales and marketing support in the U.S. for the Mark Anthony Group—a category leader in Ready to Drink with brands like the iconic White Claw® Hard Seltzer, Mike’s® Hard Lemonade, Mike’s® Harder® Lemonade, and MXD.As the company grows, so does its inclusive and expressive culture. Sad people don’t drink Mike’s; nor do they sell it. With over 500 team members nationwide and a Chicago-based headquarters, Mike’s employees are bringing zest from east to west.Learn more about our brands and open positions at www.mikeshard.com, www.mikesharder.com and www.whiteclaw.com.

Founded in 1999

Chicago, Illinois, USA

152 employees (13 in marketing)

www.mikeshard.com